Rodrigo Rabetino Sabugo

Professori, Strategic Management

Johtamisen yksikkö, Strateginen johtaminen
029 449 8451
Wolffintie 34, 65200 Vaasa
Ankkuri 3.krs

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I teach in the master's programme in Strategic Business Development. During 20 years of career, I have taught courses related to economics, strategy, business models, and entrepreneurship, as well as knowledge management. I am currently involved in the following courses: Developing business models, International Strategic Management, and Research Update in Strategic Management.


I am a Professor in the Strategic Business Development research group and VEBIC research platform. My current research focuses on servitization, business intelligence, and strategy-as-practice. My papers can be found from journals such as International Journal of Operations and Production Management, International Journal of Production Economics, Regional Studies, Industrial Marketing Management, Journal of Small Business Management, and Research Technology Management.


In Research Gate:

In Google Scholar:



Huikkola, T.; Kohtamäki, M.; Rabetino, R.; Makkonen, H. & Holtkamp, P. "Overcoming the Challenges of Smart Solution Development: Co-alignment of Processes, Routines, and Practices to Manage Product, Service, and Software Integration," Technovation, 118,102382, 2022.

Kohtamäki, M., Rabetino, R., Parida, V., Sjödin, D., & Henneberg, S. C. Managing digital servitization toward smart solutions: Framing the connections between technologies, business models, and ecosystems. Industrial Marketing Management, 105, 253-267, 2022.

Kohtamäki, M.; Whittington, R.; Vaara, E. & Rabetino, R. "Making connections: Harnessing the diversity of strategy-as-practice research," International Journal of Management Reviews, 24 (2), 210-232, 2022.

Huikkola, T.; Kohtamäki, M.; Rabetino, R.; Makkonen, H. & Holtkamp, P. "Unfolding the simple heuristics of smart solution development," Journal of Service Management, 33 (1), 121-142, 2022.

Pinilla-De La Cruz, G.A., Rabetino, R., & Kantola, J. Unveiling the shades of partnerships for the energy transition and sustainable development: Connecting public–private partnerships and emerging hybrid schemes. Sustainable Development, 30(5), 1370-1386, 2022.

Kohtamäki, M.; Rabetino, R.; Einola, S.; Parida, V. & Patel, P. "Unfolding the digital servitization path from products to product-service-software systems: Practicing change through intentional narratives," Journal of Business Research, 137, 379-392, 2021.

Rabetino, R.; Kohtamäki, M.; Kowalkowski, C.; Baines, T. & Sosa, R. "Servitization 2.0: Evaluating and advancing servitization-related research through novel conceptual and methodological perspectives." International Journal of Operations & Production Management, 41(5), 437-464, 2021.

Rahman, N.; Rabetino, R.; Rajala, A. & Partanen, J. " Ushering in a New Dawn: Demand-Side Local Flexibility Platform Governance and Design in the Finnish Energy Markets," Energies, 2021, 14(15), 4405.

Rabetino, R.; Kohtamäki, M.; Brax, S.A. & Sihvonen, J. "The tribes in the field of servitization: Discovering latent streams across 30 years of research." Industrial Marketing Management, Vol. 95, May 2021, 70-84.

Rabetino, R.; Kohtamäki, M. & Federico, J. "A paradigmatic (re)view of the scientific foundations of strategic management," International Journal of Management Reviews, 23: 151-190, 2021.

Huikkola, T.; Rabetino, R.; Kohtamäki, M. & Gebauer, H. "Firm boundaries in servitization: Interplay and repositioning practices." Industrial Marketing Management, Vol. 90, October 2020, 90-105.

Kohtamäki, M.; Einola, S. & Rabetino, R. "Exploring servitization through the paradox lens: Coping practices in servitization." International Journal of Production Economics, 226, Article 107619, 2020.

Bustinza, O.; Lafuente, E.; Rabetino, R.; Vaillant, Y. & Vendrell-Herrero, F. "Make-or-buy configurational approaches in product-service ecosystems and performance," Journal of Business Research, 104, 393-401, 2019.

Horváth, K. & Rabetino, R. "Knowledge-intensive territorial servitization: regional driving forces and the role of the entrepreneurial ecosystem," Regional Studies, 53(3), 330-340, 2019.

Rabetino, R.; Ogundipe, S. & Kohtamäki, M. "Solution sales process blueprinting," Int. J. Business Environment, 10(2), 132-159, 2018.

Bustinza, O.; Vendrell-Herrero, F.; Gomes, E.; Lafuente, E.; Opazo-Basáez, M; Rabetino, R. & Vaillant, Y. "Product-service innovation and performance: Unveiling the complexities," Int. J. Business Environment, 10(2), 95-111, 2018.

Rabetino, R.; Harmsen, W.; Kohtamäki, M. & Sihvonen, J. "Structuring servitization-related research." International Journal of Operations & Production Management, 38(2), 350-371, 2018.

Kohtamäki, M.; Rabetino, R.; Möller, K. "Alliance capabilities: A review and research agenda." Industrial Marketing Management, Vol. 68 (1), 188-201, 2018.

Rabetino, R.; Kohtamäki, M. & Gebauer, H. "Strategy map of servitization." International Journal of Production Economics, Vol. 192, 144-156, 2017.

Huikkola T.; Kohtamäki, M. and Rabetino, R. "Resource realignment in servitization," Research-Technology Management, Vol. 58 (4), 30-39, July 2016.

Rabetino, R.; Kohtamäki, M.; Lehtonen, H. & Kostama, H. "Developing the concept of life-cycle service offering." Industrial Marketing Management, Vol. 49 (4), 53-66, 2015.

Federico, J.; Kantis, H. & Rabetino, R. "Comparing young SMEs growth determinants from contrasting regions." Journal of Small Business & Enterprise Development, Vol. 19 (4), 575-588, November 2012.

Lafuente, E. & Rabetino, R. "Human Capital and Growth in Romanian Small Firms." Journal of Small Business & Enterprise Development, Vol. 18, Issue 1, pp. 74-96, February 2011.

Capelleras, J-L.; Greene, F.; Kantis, H. & Rabetino, R. "Venture creation speed and Subsequent Growth: Evidence from South America," Journal of Small Business Management, Vol. 48, Issue 3, pp. 302-324, July 2010.

Capelleras, J-L. & Rabetino, R. "Individual, organizational and environmental determinants of new firm employment growth: Evidence from Latin America." International Entrepreneurship & Management Journal, Vol. 4, Issue 1, pp. 79-99, January 2008.


Blasco, Y. & Rodrigo, R. (2012). Argentina: The changing fortunes of the Argentinean insurance market, in Peter Borscheid and Niels ViggoHaueter (Eds.) "World Insurance. The Evolution of a Global Risk Network". Oxford University Press (August 2012).


For book chapters, edited books, and scientific conference papers, please visit SOLECRIS database of the University of Vaasa.

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