School of Marketing and Communication
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The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.
In the School of Marketing and Communication, different subjects and disciplines meet and provide expertise and insights for responsible business and communication. We collaborate across disciplines by bringing together topics, projects, and people.
The research topics of the School of Marketing and Communication reflect the strategic priorities of the University of Vaasa. Digitalisation, sustainability, innovation, co-creation of value, and systemic thinking are present in the school's research work. The research activities are internationally networked, productive, and highly regarded by the scientific community.
The multidisciplinary school brings together the current research topics and diverse approaches of three research groups. The school boldly and openly embraces new research challenges. Strong basic research provides a fertile ground for more applied research.
The school is committed to the UN's sustainable development goals, which is reflected in its research topics. In particular, the promotion of a peaceful society and effective and responsible institutions at all levels are present.
The school conducts socially influential education and research. Researchers work closely with companies and organisations. Regional impact is represented by EPANET professors, who operate in a regional cooperation network and conduct applied research and product development.
The research conducted at the school is visible and audible – it is present on social media, and scientific information is actively brought to the attention of decision-makers and the general public.
The school's research community is organized into three research groups:
The cornerstones of our education are the latest research knowledge, working practices and advanced pedagogical methods. The special features of our nationally awarded teaching are courses based on experiential learning and multidisciplinary and international cooperation. Our degrees develop work-relevant skills and specialised expertise.
We emphasise creative problem-solving, responsible decision-making and analytical thinking. These abilities enable you to build successful careers in demanding expert and management roles in numerous specialisations in communications, marketing, and international business.
Bachelor's Programmes
Tuition in English
Tuition in Finnish
- Bachelor's Programme in Economic Sciences, subjects
- Marketing management
- International business
- Bachelor's Programme in Communication Studies
Master's Programmes
Tuition in English
- Master's Degree Programme in International Business (EFMD accredited)
Tuition in Finnish
Doctoral Programme
The University of Vaasa's business studies are AACSB accredited.
Cooperation projects
| Project | Duration | Actors |
|---|---|---|
| REDISET - Resilient Digital Sustainable Energy Transition | - | VEBIC, Technology and Innovations, Digital Economy, Marketing and Communication, Resilience |
| New business in distributed food chain with circular economy | - | VEBIC, Marketing and Communication, Technology and Innovations |
| Digitally mediated decarbon communities in energy transition (DigiDecarbon) | - | InnoLab, Technology and Innovations, Marketing and Communication, Networked value systems NeVS, Strategic business development |
| Shifting Investment Cultures in Digital Spaces | - | Communication studies, Digital Economy, Marketing and Communication |
| 4everPack - Circular business from reusable packaking for fast moving consumer goods | - | Marketing and Consumption Research, Marketing and Communication |
| Brothers from a different mother? How businesses and public sector organizations develop leadership competencies and change processes for blockchain implementation (BizPub) | - | InnoLab, Technology and Innovations, Management, Marketing and Communication, Networked value systems NeVS, International business and marketing, Human resource management |
| INdoor navigation from CUBesAt TEchnology (INCUBATE) | - | Digital Economy, International business and marketing, Marketing and Communication, Technology and Innovations, Smart electric systems, Cyber-Physical Systems |
| Citizens as agents of change in decarbonizing suburban and rural housing (DECARBON-HOME) | - | Marketing and Communication, Marketing and Consumption Research, Communication studies |
| Co-development of healthier reformulated successful food products in South-Ostrobothnia (orig. Terveellisemmäksi reformuloitujen menestysruokatuotteiden yhteiskehittäminen Etelä-Pohjanmaalla) | - | Marketing and Consumption Research, Marketing and Communication |
| DISRUPTING THE MEDIA SCENE. Adopting emerging technologies as a vehicle for transforming the audience relationship and business models in journalistic media | - | InnoLab, Communication studies, Digital Economy, Marketing and Communication |
