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School of Marketing and Communication
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The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.
Expertise and insights for responsible business and communication
The research topics of the Marketing and Communication academic school reflect the strategic priorities of the University of Vaasa. Digitalisation, sustainability, innovation, co-creation of value, and systemic thinking are present in the school's research work. The research activities are internationally networked, productive, and highly regarded by the scientific community.
The multidisciplinary school brings together the current research topics and diverse approaches of three research groups. The school boldly and openly embraces new research challenges. Strong basic research provides a fertile ground for more applied research.
The school is committed to the UN's sustainable development goals, which is reflected in its research topics. In particular, the promotion of a peaceful society and effective and responsible institutions at all levels are present.
The school conducts socially influential education and research. Researchers work closely with companies and organisations. Regional impact is represented by EPANET professors, who operate in a regional cooperation network and conduct applied research and product development.
The research conducted at the school is visible and audible – it is present on social media, and scientific information is actively brought to the attention of decision-makers and the general public.
The school's research community is organized into three research groups:
The cornerstones of our education are the latest research knowledge, working practices and advanced pedagogical methods. The special features of our nationally awarded teaching are courses based on experiential learning and multidisciplinary and international cooperation. Our degrees develop work-relevant skills and specialised expertise.
We emphasise creative problem-solving, responsible decision-making and analytical thinking. These abilities enable you to build successful careers in demanding expert and management roles in numerous specialisations in communications, marketing, and international business.
Bachelor's Programmes
Tuition Finnish
- Bachelor's Programme in Economic Sciences, subjects
- Marketing management
- Digital marketing
- International business
- Bachelor's Programme in Communication Studies
Master's Programmes
Tuition in English
- Master's Degree Programme in International Business (EFMD accredited)
Tuition in Finnish
- Master's Programme in Marketing Management
- Master’s Degree in Technical Communication
- Master’s Degree in Communication
Doctoral Programme
News and events
Research projects
| Project | Duration | Funders |
|---|---|---|
| Strategic Leadership in Green Businesses | - | Erasmus+ |
| Sustain-a-bite | - | EU - Horizon, Swiss SERI |
| Development of the regional energy system in Ostrobothnia | - | EU - Just Transition Fund (JTF), Esse Elektro-Kraft Ab, University of Vaasa, Aktion Österbotten |
| Circler | - | Erasmus+ |
| STOPP | - | EU - Horizon |
| Multifaceted Ripple Effects and Limitations of AI-Human Interplay at Work, Business, and Society (SYNTHETICA) | - | Research Council of Finland |
| Endurance | - | Erasmus+ |
| Boosting Space Business – the Aurora Region Space Economy Ecosystem | - | EU - Interreg Aurora, Lapin liitto |
| Sustainable and responsible food province | - | EU - European regional development fund ERDF & ESF (2021-2027), Etelä-Pohjanmaan liitto |
| Organizing REKO | - | Foundation for Baltic and East European Studies |