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School of Marketing and Communication
Expertise and insights for responsible business and communication
User and customer orientation, interaction and internationality are perspectives from which we look at business, stakeholder networks, culture and society.
The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.
In an operating environment pressured by digitalisation, globalisation and the lack of sustainability, the success of organisations requires customer-oriented and interactive operating models. In our school, marketing is seen to extend beyond individual customer relationships to building the well-being of people and communities. Ecological, social and economic responsibility are our perspectives on business. We look at the interaction between people and organisations from the perspective of user experience, discourses, and constant change.
We have three research groups in our school:
- International Business and Marketing Strategies
- Marketing and Consumption Research
- Communication Studies
In our research, we often address the challenges of societal and/or business change in a solution-oriented and interdisciplinary way. Thus, digitalisation, sustainability, innovation, value (co)creation, systemicism and sustainable development are strongly represented perspectives in our research. Our research is internationally networked, productive and valued by the scientific community.
Education
The cornerstones of our education are the latest research knowledge, working practices and advanced pedagogical methods. The special features of our nationally awarded teaching are courses based on experiential learning and multidisciplinary and international cooperation. Our degrees develop work-relevant skills and specialised expertise.
We emphasise creative problem-solving, responsible decision-making and analytical thinking. These abilities enable you to build successful careers in demanding expert and management roles in numerous specialisations in communications, marketing, and international business.
Bachelor's Programmes
Tuition Finnish
- Bachelor's Programme in Economic Sciences, subjects
- Marketing management
- Digital marketing
- International business
- Bachelor's Programme in Communication Studies
Master's Programmes
Tuition in English
- Master's Degree Programme in International Business (EFMD accredited)
Tuition in Finnish
Doctoral Programme
News and events
Research projects
| Project | Duration | Actors |
|---|---|---|
| Short videos as news sources for young people (Lyhytvideot nuorten uutislähteenä) | - | Marketing and Communication, Communication studies |
| REDISET - Resilient Digital Sustainable Energy Transition | - | VEBIC, Technology and Innovations, Digital Economy, Marketing and Communication |
| New business in distributed food chain with circular economy | - | VEBIC, Marketing and Communication, Technology and Innovations |
| Digitally mediated decarbon communities in energy transition (DigiDecarbon) | - | InnoLab, Technology and Innovations, Marketing and Communication, Networked value systems NeVS, Strategic business development |
| 4everPack - Circular business from reusable packaking for fast moving consumer goods | - | Marketing and Consumption Research, Marketing and Communication |
| NatuReach - Nature accessible to all | - | Digital Economy, InnoLab, Marketing and Communication, Administrative Sciences |
| Brothers from a different mother? How businesses and public sector organizations develop leadership competencies and change processes for blockchain implementation (BizPub) | - | InnoLab, Technology and Innovations, Management, Marketing and Communication, Networked value systems NeVS, International business and marketing, Human resource management |
| INdoor navigation from CUBesAt TEchnology (INCUBATE) | - | Digital Economy, International business and marketing, Marketing and Communication, Technology and Innovations, Smart electric systems |
| Citizens as agents of change in decarbonizing suburban and rural housing (DECARBON-HOME) | - | Marketing and Communication, Marketing and Consumption Research, Communication studies |
| Co-development of healthier reformulated successful food products in South-Ostrobothnia (orig. Terveellisemmäksi reformuloitujen menestysruokatuotteiden yhteiskehittäminen Etelä-Pohjanmaalla) | - | Marketing and Consumption Research, Marketing and Communication |