School of Marketing and Communication

The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.

In an operating environment pressured by digitalisation, globalisation and the lack of sustainability, the success of organisations requires customer-oriented and interactive operating models. In our school, marketing is seen to extend beyond individual customer relationships to building the well-being of people and communities. Ecological, social and economic responsibility are our perspectives on business. We look at the interaction between people and organisations from the perspective of user experience, discourses, and constant change.

We have three research groups in our school:

In our research, we often address the challenges of societal and/or business change in a solution-oriented and interdisciplinary way. Thus, digitalisation, sustainability, innovation, value (co)creation, systemicism and sustainable development are strongly represented perspectives in our research. Our research is internationally networked, productive and valued by the scientific community.


The cornerstones of our education are the latest research knowledge, working practices and advanced pedagogical methods. The special features of our nationally awarded teaching are courses based on experiential learning and multidisciplinary and international cooperation. Our degrees develop work-relevant skills and specialised expertise.

We emphasise creative problem-solving, responsible decision-making and analytical thinking. These abilities enable you to build successful careers in demanding expert and management roles in numerous specialisations in communications, marketing, and international business.

News and events

Research projects

Project Duration Actors
Development of the regional energy system in Ostrobothnia - VEBIC, Technology and Innovations, Marketing and Communication, Management
STOPP - Marketing and Communication, Marketing and Consumption Research
Boosting Space Business – the Aurora Region Space Economy Ecosystem - Digital Economy, International business and marketing, Marketing and Communication
Sustainable and responsible food province - Marketing and Communication, Marketing and Consumption Research
Organizing REKO - Marketing and Consumption Research, Marketing and Communication
NATUREACH – Nature Reachable for all - InnoLab, Digital Economy, Public policy and governance, Marketing and Communication
Emotional Experience of Privacy and Ethics in Everyday Pervasive Systems (BUGGED) - Communication studies, Marketing and Communication, Digital Economy
Short videos as news sources for young people (Lyhytvideot nuorten uutislähteenä) - Marketing and Communication, Communication studies
Twin Revolution - Marketing and Communication, Marketing and Consumption Research
REDISET - Resilient Digital Sustainable Energy Transition - VEBIC, Technology and Innovations, Digital Economy, Marketing and Communication