School of Marketing and Communication
The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.
In an operating environment pressured by digitalisation, globalisation and the lack of sustainability, the success of organisations requires customer-oriented and interactive operating models. In our school, marketing is seen to extend beyond individual customer relationships to building the well-being of people and communities. Ecological, social and economic responsibility are our perspectives on business. We look at the interaction between people and organisations from the perspective of user experience, discourses, and constant change.
We have three research groups in our school:
- International Business and Marketing Strategies
- Marketing and Consumption Research
- Communication Studies
In our research, we often address the challenges of societal and/or business change in a solution-oriented and interdisciplinary way. Thus, digitalisation, sustainability, innovation, value (co)creation, systemicism and sustainable development are strongly represented perspectives in our research. Our research is internationally networked, productive and valued by the scientific community.
The cornerstones of our education are the latest research knowledge, working practices and advanced pedagogical methods. The special features of our nationally awarded teaching are courses based on experiential learning and multidisciplinary and international cooperation. Our degrees develop work-relevant skills and specialised expertise.
We emphasise creative problem-solving, responsible decision-making and analytical thinking. These abilities enable you to build successful careers in demanding expert and management roles in numerous specialisations in communications, marketing, and international business.
- Bachelor's Programme in Economic Sciences, subjects
- Marketing management
- Digital marketing
- International business
- Bachelor's Programme in Communication Studies
Tuition in English
- Master's Degree Programme in International Business (EFMD accredited)
Tuition in Finnish
News and events
Copyright becomes an issue as fans edit TV series to speculate about relationships
University of Vaasa awarded its best research and teaching acts of 2022
|Emotional Experience of Privacy and Ethics in Everyday Pervasive Systems (BUGGED)||-||Communication studies, Marketing and Communication, Digital Economy|
|Short videos as news sources for young people (Lyhytvideot nuorten uutislähteenä)||-||Marketing and Communication, Communication studies|
|Twin Revolution||-||Marketing and Communication, Marketing and Consumption Research|
|REDISET - Resilient Digital Sustainable Energy Transition||-||VEBIC, Technology and Innovations, Digital Economy, Marketing and Communication|
|New business in distributed food chain with circular economy||-||VEBIC, Marketing and Communication, Technology and Innovations|
|Digitally mediated decarbon communities in energy transition (DigiDecarbon)||-||InnoLab, Technology and Innovations, Marketing and Communication, Networked value systems NeVS, Strategic business development|
|Shifting Investment Cultures in Digital Spaces||-||Communication studies, Digital Economy, Marketing and Communication|
|4everPack - Circular business from reusable packaking for fast moving consumer goods||-||Marketing and Consumption Research, Marketing and Communication|
|NatuReach - Nature Reachable for all||-||InnoLab, Digital Economy, Marketing and Communication, Administrative Sciences|
|Brothers from a different mother? How businesses and public sector organizations develop leadership competencies and change processes for blockchain implementation (BizPub)||-||InnoLab, Technology and Innovations, Management, Marketing and Communication, Networked value systems NeVS, International business and marketing, Human resource management|