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School of Marketing and Communication
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The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.
In the School of Marketing and Communication, different subjects and disciplines meet and provide expertise and insights for responsible business and communication. We collaborate across disciplines by bringing together topics, projects, and people.
The research topics of the Marketing and Communication academic school reflect the strategic priorities of the University of Vaasa. Digitalisation, sustainability, innovation, co-creation of value, and systemic thinking are present in the school's research work. The research activities are internationally networked, productive, and highly regarded by the scientific community.
The multidisciplinary school brings together the current research topics and diverse approaches of three research groups. The school boldly and openly embraces new research challenges. Strong basic research provides a fertile ground for more applied research.
The school is committed to the UN's sustainable development goals, which is reflected in its research topics. In particular, the promotion of a peaceful society and effective and responsible institutions at all levels are present.
The school conducts socially influential education and research. Researchers work closely with companies and organisations. Regional impact is represented by EPANET professors, who operate in a regional cooperation network and conduct applied research and product development.
The research conducted at the school is visible and audible – it is present on social media, and scientific information is actively brought to the attention of decision-makers and the general public.
The school's research community is organized into three research groups:
The cornerstones of our education are the latest research knowledge, working practices and advanced pedagogical methods. The special features of our nationally awarded teaching are courses based on experiential learning and multidisciplinary and international cooperation. Our degrees develop work-relevant skills and specialised expertise.
We emphasise creative problem-solving, responsible decision-making and analytical thinking. These abilities enable you to build successful careers in demanding expert and management roles in numerous specialisations in communications, marketing, and international business.
Bachelor's Programmes
Tuition in English
Tuition in Finnish
- Bachelor's Programme in Economic Sciences (AACSB accredited), subjects
- Marketing management
- Digital marketing
- International business
- Bachelor's Programme in Communication Studies
Master's Programmes
Tuition in English
- Master's Degree Programme in International Business (AACSB and EFMD accredited)
Tuition in Finnish
- Master's Programme in Marketing Management (AACSB accredited)
- Master’s Degree in Technical Communication
- Master’s Degree in Communication
Doctoral Programme
Cooperation projects
| Project | Duration | Actors |
|---|---|---|
| NATUREACH – Nature Reachable for all | - | InnoLab, Digital Economy, Public policy and governance, Marketing and Communication |
| Emotional Experience of Privacy and Ethics in Everyday Pervasive Systems (BUGGED) | - | Communication studies, Marketing and Communication, Digital Economy |
| Short videos as news sources for young people (Lyhytvideot nuorten uutislähteenä) | - | Marketing and Communication, Communication studies |
| Twin Revolution | - | Marketing and Communication, Marketing and Consumption Research |
| REDISET - Resilient Digital Sustainable Energy Transition | - | VEBIC, Technology and Innovations, Digital Economy, Marketing and Communication, Resilience |
| New business in distributed food chain with circular economy | - | VEBIC, Marketing and Communication, Technology and Innovations |
| Digitally mediated decarbon communities in energy transition (DigiDecarbon) | - | InnoLab, Technology and Innovations, Marketing and Communication, Networked value systems NeVS, Strategic business development |
| Shifting Investment Cultures in Digital Spaces | - | Communication studies, Digital Economy, Marketing and Communication |
| 4everPack - Circular business from reusable packaking for fast moving consumer goods | - | Marketing and Consumption Research, Marketing and Communication |
| Brothers from a different mother? How businesses and public sector organizations develop leadership competencies and change processes for blockchain implementation (BizPub) | - | InnoLab, Technology and Innovations, Management, Marketing and Communication, Networked value systems NeVS, International business and marketing, Human resource management |
