Society
News and articles on Society
Newshub front pageWe, at the university, engage with people from different areas, who influence, facilitate, and bring about real change. Whether it be work environments, industry settings, or community levels, we are actively participating in creating a better tomorrow.
Catharina von Koskull, Associate Professor in Marketing at the University of Vaasa together with her co-authors Professor Laurie Anderson (Arizona State University), Professor Martin Mende (Arizona State University), Professor Johanna Gummerus (Hanken/CERS) has published the article: “Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency” in Journal of Marketing, the most prestigious international journal in the field of marketing research.
