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Communication Studies

Research group

Communication Studies research group views communication as a human activity that enables interaction, keeps communities together, and creates a common understanding.

We understand communication both as an organized and planned activity, such as how a company communicates with their stakeholders online and as spontaneous activity typical of human beings, such as online comments on news or interaction at workplaces.

We are interested in topical issues and current affairs and approach them from the points of view of knowledge, communication, and media. Changes in technology, environment and culture form a relevant context for our research.

The mission of Communication Studies is to provide reasoned views and solutions to social, cultural and economic issues from the perspective of Communication. The values ​​that guide our research are curiosity, independence, responsibility and critical thinking.

The research group focuses on organizational communication, digital media and technical communication in combination with each other. An important part of the research group are doctoral students who study in the Doctoral programme of Social Sciences.

We are constantly looking for talented and motivated people interested in the research of communication, both as doctoral students and for various project assignments. On these pages, you will find information about the activities of our group, and you can also contact us directly.

The contact persons of the Communication Studies research group are Professors Merja Koskela and Tanja Sihvonen.

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Publications

Publications in SOLECRIS research database
VAKKI Publications

2024

  • I Trust You Dr. Researcher, but not the Company that Handles My Data –Trust in the Data Economy

    Rousi, Rebekah; Piispanen, Joni-Roy; Boutellier, Jani, 2024, Bui, Tung X., Proceedings of the 57th Hawaii International Conference on System Sciences, Proceedings of the annual Hawaii international conference on system sciences, 57, 4632-4641

  • TikTok-journalismi Suomessa

    Sihvonen, Tanja; Manninen, Ville, 2024, Media ja viestintä, 47, 1, 47-70, DOI: 10.23983/mv.137083, 

  • Psychological Aid and Training for Journalists Who Face Continued Emotionally Demanding Environments: The Case of Venezuelan Journalists

    Soto-Sanfiel, María T.; Salojärvi, Virpi, 2024, Barkho, Leon; Lugo-Ocando, Jairo Alfonso; Jamil, Sadia, Handbook of Applied Journalism: Theory and Practice, Springer Handbooks of Political Science and International Relations, 301-315, DOI: 10.1007/978-3-031-48739-2_18,

  • Making ethics practical: User stories as a way of implementing ethical consideration in Software Engineering

    Halme, Erika; Jantunen, Marianna; Vakkuri, Ville; Kemell, Kai-Kristian; Abrahamsson, Pekka, 2024, Information and software technology, 167, 107379, DOI: 10.1016/j.infsof.2023.107379, 

  • Saavutettavan viestinnän uranuurtaja: Christiane Maaßin haastattelu

    Karasjärvi, Pia, 2024, Media ja viestintä, 47, 1, 71-74, DOI: 10.23983/mv.144337, 

2023

  • Texts Complying with Societal Pressures : Changing Genres in Finnish Companies’ CSR Reporting

    Koskela, Merja; Enell-Nilsson, Mona; Hjerppe, Cecilia, 2023, Nyström-Höög, Catharina; Rahm, Henrik; Hammerstad, Gøril Thomassen, Nordic Perspectives on the Discourse of Things : Sakprosa Texts Helping Us Navigate and Understand an Ever-changing Reality, 45–69, 3, DOI: 10.1007/978-3-031-33122-0,

  • Verkkopankkipalveluiden saavutettavuus: emotionaalisen ulottuvuuden huomioiminen asiakaskokemuksen kehittämisessä

    Hyppönen, Annikki; Koskela, Merja; Jaskari, Minna-Maarit, 2023, Kulutustutkimus.Nyt, 17, 1-2, 122-148, DOI: 10.54333/kulutustutkimus.128096, 

  • Examining the Multimodal and Multilingual Practices of Finnish Social Media Influencers

    Limatius, Hanna, 2023, Włodarczyk, Matylda; Tyrkkö, Jukka; Adamczyk, Elżbieta , Multilingualism from Manuscript to 3D: Intersections of Modalities from Medieval to Modern Times, 203-226, DOI: 10.4324/9781003166634-11,

  • Exploring pre-service teachersʼ and comprehensive school pupilsʼ understandings of literacies in digital environments

    Hankala, Mari; Kankaanranta, Marja; Rousi, Rebekah; Mehtälä, Saana; Merjovaara, Olli, 2023, Nordic journal of digital literacy, 18, 3, 158-172, DOI: 10.18261/njdl.18.3.3, 

  • (De)constructing Societal Threats During Times of Deep Mediatization

    Reilly, Paul; Salojärvi, Virpi, 2023, 

  • Muuttuva maailma, sopeutuva Suomi: Sisällönanalyysi ilmastonmuutokseen sopeutumisesta Helsingin Sanomissa ja Yle Uutisissa vuosina 2017–2021

    Perälä, Annu, 2023, Media ja viestintä, 46, 3, 29–50, 2, DOI: 10.23983/mv.137061, 

  • Startup-sijoittajat portinvartijoina journalismin kentällä

    Hirsto, Heidi; Manninen, Ville, 2023, Media ja viestintä, 46, 1, 1-22, DOI: 10.23983/mv.128169, 

  • It’s Time to See the Forest for the Trees – Rhetorical Argumentation about Forest Use on Twitter

    Porttikivi, Merja; Laihonen, Maarit, 2023, Lillqvist, Ella; Eronen-Valli, Maria; Manninen, Ville; Nissilä, Niina; Salmela, Eveliina, Communicating with Purpose, VAKKI publications, 15, 317-334, 

  • Energian säästämisen diskurssit anonyymeissä verkkokeskusteluissa

    Salmela, Eveliina; Kääntä, Liisa, 2023, Waaramaa, Teija; Nissilä, Niina, Digitalisoituva viestintä muuttuvassa maailmassa, Vaasan yliopiston raportteja, 41, 37-49, 4, 

  • Somevaikuttajat yhteisöjen luojina

    Limatius, Hanna, 2023, Reinikainen, Hanna; Laaksonen, Salla-Maaria, Vaikuttava viestintä, ProComma academic, 10, 79-96, 6, DOI: 10.31885/9789526973791, 

  • Yritysten joukkorahoituskutsut genrehybrideinä koronapandemian ja Ukrainan sodan aikana

    Eronen-Valli, Maria, 2023, Lillqvist, Ella; Eronen-Valli, Maria; Manninen, Ville; Nissilä, Niina; Salmela, Eveliina, Communicating with Purpose, VAKKI publications, 15, 49-68, 

  • ‘Instead of Hype, Would You Like to Hear Real Examples?’: Exploring Blockchain Talk on Twitter

    Limatius, Hanna; Sihvonen, Tanja; Serada, Alesha, 2023, Fachsprache, 45, 3-4, 165-186, DOI: 10.24989/fs.v45i3-4.2186, 

  • Enhancing efficiency in investigation through cooperation: Collaborative investigative journalism across the U.S.-Mexico border

    Cheas, Kirsi, 2023, Trans-kom: journal of translation and technical communication, 16, 1, 43-57, 

  • Video viestinnän välineenä : Audiovisuaalinen ilmaisu osana somevaikuttamista ja peliharrastusta

    Sihvonen, Tanja; Hirsto, Heidi; Laitila, Sebastian, 2023, Waaramaa, Teija; Nissilä, Niina, Digitalisoituva viestintä muuttuvassa maailmassa, Vaasan yliopiston raportteja, 41, 85-96, 8, 

  • Mapping Automation in Journalism Studies 2010–2019: A Literature Review

    Siitonen, Marko; Laajalahti, Anne; Venäläinen, Päivi, 2023, Journalism studies, Published online: 27 Dec 2023, DOI: 10.1080/1461670X.2023.2296034, 

  • Changing economic imaginaries: Making sense of consumption during the COVID-19 crisis

    Lillqvist, Ella; Timonen, Päivi, 2023, Maurer, Andrea; Nessel, Sebastian; Veira-Ramos, Alberto, Economic Sociology in Europe: Recent Trends and Developments, Routledge Advances in Sociology, 365, 187-206, Chapter 9, DOI: 10.4324/9781003353560-12, 

  • Samarbetet mellan TNC och RTT 1938–1998: Terminologiarbete som resurs för meningsfull kommunikation

    Landqvist, Hans; Nissilä, Niina; Pilke, Nina; Sjöberg, Sannina, 2023, Lillqvist, Ella; Eronen-Valli, Maria; Manninen, Ville; Nissilä, Niina; Salmela, Eveliina, Communicating with Purpose, VAKKI publications, 15, 232-250, 

  • ”Jos et aloita, mikään ei muutu”: Tulevaisuuksien rakentuminen median sijoitusdiskursseissa

    Lillqvist, Ella; Porttikivi, Merja, 2023, Lillqvist, Ella; Eronen-Valli, Maria; Manninen, Ville; Nissilä, Niina; Salmela, Eveliina, Communicating with Purpose, VAKKI publications, 15, 292–316, 

  • What Would Make a Robot Sad? Robot Werther vs. Marvin the Paranoid Android

    Serada, Alesha, 2023, Pfeiffer, Alexander; Krishna, Nanditha; Denk, Natalie; Wernbacher, Thomas, Media, Arts and Design (MAD) ANTHOLOGY II: MAD Pandemic: Stories of Change and Continuity during the COVID-19 Crisis, 113-136, DOI: 10.48341/hx6g-pw64,

  • Does #selling sell? Analyzing content of CryptoKitties traders’ talk on Discord

    Serada, Alesha, 2023, Bujić, Mila; DSouza, Prajwal; Xi, Nannan; Hamari, Juho, Proceedings of the 7th International GamiFIN Conference 2023 (GamiFIN 2023), CEUR workshop proceedings, 57-66, 

  • How Do AI Ethics Principles Work? From Process to Product Point of View

    Kemell, Kai Kristian; Vakkuri, Ville; Sohrab, Fahad, 2023, Rantanen, Minna M.; Westerstrand, Salla; Sahlgren, Otto; Koskinen, Jani, Proceedings of the Conference on Technology Ethics 2023 - Tethics 2023, CEUR workshop proceedings, 24-38, 

  • Terminology in Challenging Circumstances

    Nissilä, Niina; Bhreathnach, Úna; Velicu, Anca-Marina, 2023, Terminology science & research, 26, 

  • Kohti dopamiinidemokratiaa? Journalismi Tiktokissa

    Pelevina, Nuppu; Sihvonen, Tanja, 2023, Rajapinta-blogi, 

  • Ilmastoviisaan asumisen teemat ja kontekstit – Kun systeemimaailma kohtaa elämismaailman julkisessa keskustelussa

    Koskela, Merja; Salmela, Eveliina; Kääntä, Liisa; Syrjälä, Henna, 2023, Lillqvist, Ella; Eronen-Valli, Maria; Manninen, Ville; Nissilä, Niina; Salmela, Eveliina, Communicating with Purpose, VAKKI publications, 15, 189-206, 

  • Euroopan selkokielet esittäytyvät

    Karasjärvi, Pia, 2023, Virittäjä, 127, 4, 625-628, DOI: 10.23982/vir.137054, B1 

  • Henkilöityminen ja populismi politiikan keskeisinä ääninä

    Kannasto, Elisa; Salojärvi, Virpi, 2023, Waaramaa, Teija; Nissilä, Niina, Digitalisoituva viestintä muuttuvassa maailmassa, Vaasan yliopiston raportteja, 41, 75-84, 7, 

  • Digitaaliset alustat työssä

    Laapotti, Tomi; Kääntä, Liisa, 2023, Digitalisoituva viestintä muuttuvassa maailmassa, Vaasan yliopiston raportteja, 41, 27-36, 

  • Cultural-affective process of market violence : Finnish instant loans in debtors’ online narratives

    Lillqvist, Ella; Timonen, Päivi, 2023, Consumption markets and culture, 26, 6, 403–422, DOI: 10.1080/10253866.2023.2224230, 

  • Commentary about interdisciplinary careers

    Cheas, Kirsi, 2023, Vienni-Baptista, Bianca; Fletcher, Isabel; Lyall, Catherine, Foundations of Interdisciplinary and Transdisciplinary Research: A Reader, 218-223,

  • The Role of Explainable AI in the Research Field of AI Ethics

    Vainio-Pekka, Heidi; Agbese, Mamia Ori-otse; Jantunen, Marianna; Vakkuri, Ville; Mikkonen, Tommi; Rousi, Rebekah; Abrahamsson, Pekka, 2023, ACM transactions on interactive intelligent systems (tiis), 13, 4, 1-39, DOI: 10.1145/3599974, 

  • "I'm the Empty Stage Where Various Actors Act Out Various Plays": Theatre Translator's View of their Work

    Aaltonen, Sirkku, 2023, Cadernos de traducao, 43, 1, 34-65, DOI: 10.5007/2175-7968.2023.e92139, 

  • Communicating with Purpose

    Lillqvist, Ella; Eronen-Valli, Maria; Manninen, Ville; Nissilä, Niina; Salmela, Eveliina, 2023, VAKKI publications, 15, 

  • "Performing Control" of the Covid-19 Crisis

    Palonen, Emilia; Palau, Dolors; Quattromani, Dario; Salojärvi, Virpi, 2023, Frontiers in political science, DOI: 10.3389/978-2-8325-2802-0,

  • Introduction to ethics in the age of digital communication

    Rousi, Rebekah; Vakkuri, Ville, 2023, Waaramaa, Teija; Nissilä, Niina, Digitalisoituva viestintä muuttuvassa maailmassa, Vaasan yliopiston raportteja, 41, 50-58, 5, 

  • The resources to balance – Exploring remote employees’ work-life balance through the lens of conservation of resources

    Pensar, Heini; Rousi, Rebekah, 2023, Cogent business & management, 10, 2, 2232592, DOI: 10.1080/23311975.2023.2232592, 

  • Tulkinnasta tuotantoon : Audiovisuaalinen shippaustuotanto digitaalisena itseilmaisuna

    Wik, Meniina, 2023, Acta wasaensia, 501

  • Hei, me vaikutetaan!: Somevaikuttajaviestinnän kontekstit ja sääntely

    Sihvonen, Tanja, 2023, Reinikainen, Hanna; Laaksonen, Salla-Maaria, Vaikuttava viestintä, ProComma academic, 10, 61-78

  • Digitalisoituva viestintä muuttuvassa maailmassa

    Waaramaa, Teija; Nissilä, Niina, 2023, Vaasan yliopiston raportteja, 41

  • Henkilökohtaisuuden vetovoima : Itseilmaisut osana digitaalista retoriikkaa

    Eronen-Valli, Maria, 2023, Waaramaa, Teija; Nissilä, Niina, Digitalisoituva viestintä muuttuvassa maailmassa, Vaasan yliopiston raportteja, 41, 63-74, 6

  • Work Characteristics Needed by Middle Managers When Leading AI-Integrated Service Teams

    Koponen, Jonna; Julkunen, Saara; Laajalahti, Anne; Turunen, Marianna; Spitzberg, Brian, 2023, Journal of service research, First published online December 13, 2023, DOI: 10.1177/10946705231220462

  • Videovälitteisten etätapaamisten uudistamat vuorovaikutuksen normit joustavuuden näkökulmasta

    Katajamäki, Heli; Kantola, Jenni, 2023, Focus localis, 51, 1, 70-89, 

  • Governance in ethical and trustworthy AI systems: Extension of the ECCOLA method for AI ethics governance using GARP

    Agbese, Mamia; Alanen, Hanna-Kaisa; Antikainen, Jani; Halme, Erika; Isomäki, Hannakaisa; Jantunen, Marianna; Kemell, Kai-Kristian; Rousi, Rebekah; Vainio-Pekka, Heidi; Vakkuri, Ville, 2023, E-Informatica, 17, 1, 230101, DOI: 10.37190/e-Inf230101, 

  • Performing financial communication as professional practice: The interplay of consensus and tension in earnings calls

    Hirsto, Heidi; Koskela, Merja; Jokipii, Annukka, 2023, Journal of professions and organization, 10, 2, 165–181, DOI: 10.1093/jpo/joad011

  • 'The super-fats, the middlies and the barely-fats' : Naming and describing the body in plus-size fashion blogs

    Limatius, Hanna, 2023, Nordisk tidskrift för socioonomastik, 3, 71-96, DOI: 10.59589/noso.32023.14410

  • Mediation and the PandeTheatre : Digital performativity in the smart staging of Brilliant Mind

    Khattab, Mona; Elmeligi, Wessam, 2023, Mediekultur, 38, 73, 50-72, DOI: 10.7146/mk.v38i73.131306

  • Editorial : "Performing Control" of the Covid-19 Crisis

    Palonen, Emilia; Palau-Sampio, Dolors; Quattromani, Dario; Salojärvi, Virpi, 2023, Frontiers in political science, 5, 1162296, DOI: 10.3389/fpos.2023.1162296

  • Affordance-based approach to identifying and analysing the possibilities and challenges of extended reality (XR) as a medium for technical instructions

    Rantakokko, Satu, 2023, Acta wasaensia, 527

  • Tutkittu tieto käytäntöön : Miten lisätä tutkitun tiedon hyödyntämistä yhteiskunnassa?

    Laajalahti, Anne; Laaksonen, Vilja, 2023, Prologi : viestinnän ja vuorovaikutuksen tieteellinen aikakauslehti, 19, 1, 82-92, DOI: 10.33352/prlg.125033

  • Protecting the future ‘Us’: a rhetoric-performative multimodal analysis of the polarising far-right YouTube campaign videos in Finland

    Salojärvi, Virpi; Palonen, Emilia; Horsmanheimo, Laura; Kylli, Roosa-Maria, 2023, Visual studies, 38, 5, 851-866, DOI: 10.1080/1472586X.2023.2249430

  • Kohti vaikuttavaa strategiaviestintää

    Laajalahti, Anne; Sopanen, Terttu, 2023, Viestijät

  • Fancies explained: Converting symbolic capital into NFTs

    Serada, Alesha, 2023, Eludamos, 14, 1, 55–79, DOI: 10.7557/23.6666

  • Triggered by Socialbots: Communicative Anthropomorphization of Bots in Online Conversations

    Laaksonen, Salla-Maaria; Laitinen, Kaisa; Koivula, Minna; Sihvonen, Tanja, 2023, Human-machine communication journal, 6, 135-153, DOI: 10.30658/hmc.6.8

  • Kotimainen pelitaide ja indie-pelit

    Sihvonen, Tanja, 2023, Tikka, Heidi; Kuljuntausta, Petri; Rantanen, Tytti; Tarkka, Minna, Suomalaisen mediataiteen ensimmäinen vuosisata, 157

  • Happier than Ever: The Role of Public Sentiment in Cryptocurrencies, Meme Stocks, and NFTs

    Serada, Alesha, 2023, Chohan, Usman W.; Van Kerckhoven, Sven, Activist Retail Investors and the Future of Financial Markets: Understanding YOLO Capitalism, Routledge International Studies in Money and Banking, 35-53, Chapter 3, DOI: 10.4324/9781003351085-4

Research projects

New research projects
Project Duration Actors
Emotional Experience of Privacy and Ethics in Everyday Pervasive Systems (BUGGED) - Communication studies, Marketing and Communication, Digital Economy
Short videos as news sources for young people (Lyhytvideot nuorten uutislähteenä) - Marketing and Communication, Communication studies
Shifting Investment Cultures in Digital Spaces - Communication studies, Digital Economy, Marketing and Communication
Citizens as agents of change in decarbonizing suburban and rural housing (DECARBON-HOME) - Marketing and Communication, Marketing and Consumption Research, Communication studies
DISRUPTING THE MEDIA SCENE. Adopting emerging technologies as a vehicle for transforming the audience relationship and business models in journalistic media - InnoLab, Communication studies, Digital Economy, Marketing and Communication
Banks saving-related communication in the social media - Communication studies
RegeRa - Communication studies, Marketing and Communication
Conceptualizing Blockchains - Communication studies, Marketing and Communication
Talking Machines – Electronic voice and the interpretation of emotions and self-understanding in human–machine communication 1960–2020 - Communication studies

Research group members

Full professors

Merja Koskela

Merja Koskela

Professor
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498353
Ankkuri 1. floor
Open profile page
Tanja Sihvonen

Tanja Sihvonen

Professor
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498269
Ankkuri 1. floor
Open profile page

Other researchers, doctoral students and emeritus professors

Kirsi-Mari Cheas

Kirsi-Mari Cheas

Postdoctoral Researcher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
Open profile page
Maria Eronen-Valli

Maria Eronen-Valli

Postdoctoral Researcher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498624
Open profile page
Heidi Hirsto

Heidi Hirsto

Associate Professor (tenure track)
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498260
Ankkuri 1. floor
Open profile page
Cecilia Hjerppe

Cecilia Hjerppe

Doctoral Researcher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
Ankkuri 1. floor
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Suvi Isohella

Suvi Isohella

School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
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Elisa Kannasto

Elisa Kannasto

Teacher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
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Mona Khattab

Mona Khattab

University Teacher
Language Centre
firstname.lastname@uwasa.fi
+358294498316
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Liisa Kääntä

Liisa Kääntä

University Teacher
Language Centre
firstname.lastname@uwasa.fi
+358294498375
Fabriikki F240
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Tomi Laapotti

Tomi Laapotti

Assistant Professor
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498732
Ankkuri 1. floor
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Sebastian Laitila

Sebastian Laitila

University Teacher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498580
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Ella Lillqvist

Ella Lillqvist

Postdoctoral Researcher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498655
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Hanna Limatius

Hanna Limatius

Grant-Funded Researcher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
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Mikael Mäenpää

Mikael Mäenpää

Project Researcher
School of Technology and Innovations, SC-Research
firstname.lastname@uwasa.fi
+358294498441
Fabriikki F229
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Niina Nissilä

Niina Nissilä

University Lecturer
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498394
Ankkuri 1. floor
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Anita Nuopponen

Anita Nuopponen

Professor Emerita
School of Marketing and Communication, Communication Studies
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Anita Nuopponen

Anita Nuopponen

Docent
School of Technology and Innovations, Computer Science
firstname.lastname@uwasa.fi
Fabriikki F234
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Rebekah Rousi

Rebekah Rousi

Associate Professor (tenure track)
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498627
Ankkuri 1. floor
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Virpi Salojärvi

Virpi Salojärvi

Postdoctoral Researcher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498405
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Alesja Serada

Alesja Serada

Doctoral Student
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
Open profile page
Teija Waaramaa

Teija Waaramaa

University Teacher
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358294498327
Open profile page