Banks saving-related communication in the social media
The project focuses on the ways in which Finnish banks participate in public discussion about saving, investing, and economic capability in the social media. Banks’ communication is analyzed particularly from the perspectives of business-society relations, corporate citizenship, and corporate social responsibility.
Project leader at University of Vaasa: Associate Professor Heidi Hirsto
Project time: (month/year-month/year) 1.4.2019-30.4.2020
Founder(s): Aktia Foundation Vaasa
Recived funding (euro) 10 000
Research group: Digital Economy and Communication Studies research group
Contact person: Heidi Hirsto
Organisation coordinating the project
Funding partners