Heidi Hirsto

Associate Professor (tenure track)

D.Sc. (Econ.)
School of Marketing and Communication, Communication Studies
firstname.lastname@uwasa.fi
+358 29 449 8260
Yliopistonranta 10, 65200 Vaasa
Fabriikki F230
Office Hours:
By appointment. Room F230.

I work as associate professor (tenure track) in the Digital Economy Research Platform and the discipline of communication studies.

My research interests include economic discourses; business-society relations, ethics and responsibility; financial consumption and economic citizenship.

I am currently leading a research project Shifting Investment Cultures in Digital Spaces, funded by the Academy of FInland (2021-2025)

I teach courses on discourse analysis, organizational and leadership communication, and a master's thesis seminar.

Publications in English

Nissi, R. & Hirsto, H. (2021). Policing language in the world of new work: the commodification of workplace communication in organizational consulting. Applied Linguistics Review. Published ahead of print. https://doi.org/10.1515/applirev-2021-0057

Tuunanen, Yrjö & Hirsto, Heidi 2019. Narrative Frames and Framing Narratives - The role of non-journalists in narrative news discourse. VAKKI Publications 10: 11-24

Tuunanen, Yrjö & Hirsto, Heidi 2018. Civic voice in multimodal news narratives. In M. Patrona (ed.) Crisis and the Media. Narratives of crisis across cultural settings and media genres. Amsterdam: John Benjamins Publishing Company. 205-229.

Moisander, Johanna K. & Hirsto, Heidi & Fahy, Kathryn M. 2016. Emotions in Institutional Work: A Discursive Perspective. Organization Studies 37(7): 963-990.

Hirsto, Heidi & Katila, Saija & Moisander, Johanna 2014. (Re)constructing economic citizenship in a welfare state ? intersections of gender and class. Equality, Diversity and Inclusion: An International Journal 33(2): 122-139.

Hirsto, H. & Moisander, J. 2014. Different games, different rules: Making sense of business and society in the media. In R. Tainio, S. Meriläinen, J. Mäkinen & M. Laihonen (eds) Limits to Globalization. National Borders Still Matter. Copenhagen Business School Press. 200-218.

Hirsto, Heidi 2011. Everyday discourses of the stock market: Searching for investor power and responsibility. Consumption, Markets & Culture 14(1): 57-77.

More publications in my Google Scholar profile