| 2009 |
The Initial Stages of Consumer Trust Building in e-Commerce: a Study on Finnish Consumers |
Pennanen, Kyösti |
| 2008 |
Consumers' Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis |
Pennanen Kyösti;Paakki Minna-Kristiina;Kaapu Taina |
| 2007 |
Mass Customization and e-Tailing: Implications to Virtual Furniture Mass Customization |
Kaapu Taina;Pennanen Kyösti |
| 2007 |
A Qualitative Analysis of Consumers' Perceptions of the Trustworthiness of e-Commerce |
Pennanen Kyösti; Paakki Minna-Kristiina |
| 2007 |
A Qualitative Exploration of a Consumer's Value-Based e-Trust Building Process: A Framework Development |
Pennanen Kyösti;Tiainen Tarja;Luomala Harri |
