Peter Gabrielsson

Professori, kansainvälinen liiketoiminta, erityisesti kansainv

Markkinoinnin ja viestinnän yksikkö, Kansainvälinen liiketoiminta
029 449 8434
Wolffintie 32, 65200 Vaasa
Tervahovi B312
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Global Marketing Management

Master's and doctoral thesis supervision


Global marketing strategies and entrepreneurial marketing.

Globalization of firms, born globals / international new ventures, and globalising internationals.

Sustainable international marketing



Director of International New Ventures in the health industry: Growth and decision-making research project, part of Tekes / Business Finland: Project in co-operation with University of Vaasa and University of Eastern Finland. Total budget of 360 000 euros, (2017-2020).

Director of Born Globals: Growth stages and survival research project, part of Tekes, Liito program: Project in co-operation with University of Vaasa and Aalto University. Total budget of around one million Euros, (2009-2011).

Director of Glomark (Globalization and marketing strategy) research project: Project in co-operation with University of Vaasa, Aalto University and Eastern University of Finland, (2007-2016).

New project is starting in the area of International New Ventures and Sustainability. Interested doctorate student candidates are asked to be in contact with prof. Peter Gabrielsson.


Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; Prigge, Jana-Kristin (2023). "The Role of Marketing in New Ventures: How Marketing Activities Should be Organized in Firms' ", Journal of the Academy of Marketing Science,( )

Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten (2022). "How classical and entrepreneurial brand management increases the performance of internationalising SMEs?" Journal of World Business, 57(5), 1-19.

Chabowski Brian R.; Gabrielsson, Peter; and Mena Jeannette A. (2022). "Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application." Industrial Marketing Management, 102 (527-545).

Kusi, Samuel; Gabrielsson, Peter; Kontkanen, Minnie (2021). "Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance." International Business Review, (

Yang, Man; Gabrielsson, Peter (2018). "The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions, Journal of International Marketing, Vol. 26, Issue 4, pp. 18-37." (

Yang, Man; Gabrielsson, Peter (2017). "Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective". Industrial Marketing Management,(Doi:

Gabrielsson, Mika; Seppälä, Tomi; Gabrielsson, Peter (2016) "Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market." Industrial Marketing Management 54 (2), pp. 141-153. (Doi:

Gabrielsson, Mika; Gabrielsson, Peter; Dimitratos, Pavlos (2014). "International Entrepreneurial Culture and Growth of International New Ventures", Management International Review, 54(4), pp., 445-471, (doi:

Gabrielsson, Peter; Gabrielsson, Mika (2013). "A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic", Industrial Marketing Management, 42 (8) pp. 1357-1373 (

Hallbäck, Johanna; Gabrielsson, Peter (2013). "Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies", International Business Review, 22(6), Pp. 1008-1020. (

Gabrielsson, Peter; Gabrielsson, Mika; Seppälä, Tomi (2012). "Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance", Journal of International Marketing, 20 (2), pp. 25-48. (

Gabrielsson, Mika; Gabrielsson, Peter (2011) "Internet-Based Sales Channel Strategies of Born Globals", International Business Review, 20(1). pp, 88-99.(