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Global Marketing Management
Master's and doctoral thesis supervision
Global marketing strategies and entrepreneurial marketing.
Globalization of firms, born globals / international new ventures, and globalising internationals.
Sustainable international marketing
RESEARCH PROJECT LEADERSHIP
Director of International New Ventures in the health industry: Growth and decision-making research project, part of Tekes / Business Finland: Project in co-operation with University of Vaasa and University of Eastern Finland. Total budget of 360 000 euros, (2017-2020).
Director of Born Globals: Growth stages and survival research project, part of Tekes, Liito program: Project in co-operation with University of Vaasa and Aalto University. Total budget of around one million Euros, (2009-2011).
Director of Glomark (Globalization and marketing strategy) research project: Project in co-operation with University of Vaasa, Aalto University and Eastern University of Finland, (2007-2016).
New project is starting in the area of International New Ventures and Sustainability. Interested doctorate student candidates are asked to be in contact with prof. Peter Gabrielsson.
RECENT REFEREED INTERNATIONAL JOURNAL ARTICLES
Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; Prigge, Jana-Kristin (2023). "The Role of Marketing in New Ventures: How Marketing Activities Should be Organized in Firms' ", Journal of the Academy of Marketing Science,( https://doi.org/10.1007/s11747-022-00920-4 )
Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten (2022). "How classical and entrepreneurial brand management increases the performance of internationalising SMEs?" Journal of World Business, 57(5), 1-19. https://doi.org/10.1016/j.jwb.2022.101311
Chabowski Brian R.; Gabrielsson, Peter; and Mena Jeannette A. (2022). "Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application." Industrial Marketing Management, 102 (527-545). https://doi.org/10.1016/j.indmarman.2022.01.009
Kusi, Samuel; Gabrielsson, Peter; Kontkanen, Minnie (2021). "Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance." International Business Review, (https://doi.org/10.1016/j.ibusrev.2021.101867)
Yang, Man; Gabrielsson, Peter (2018). "The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions, Journal of International Marketing, Vol. 26, Issue 4, pp. 18-37." (https://journals.sagepub.com/doi/pdf/10.1177/1069031X18809988)
Yang, Man; Gabrielsson, Peter (2017). "Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective". Industrial Marketing Management,(Doi: http://doi.org/10.1016/j.indmarman.2017.01.007).
Gabrielsson, Mika; Seppälä, Tomi; Gabrielsson, Peter (2016) "Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market." Industrial Marketing Management 54 (2), pp. 141-153. (Doi: http://dx.doi.org/10.1016/j.indmarman.2015.07.001)
Gabrielsson, Mika; Gabrielsson, Peter; Dimitratos, Pavlos (2014). "International Entrepreneurial Culture and Growth of International New Ventures", Management International Review, 54(4), pp., 445-471, (doi:http://dx.doi.org/10.1007/s11575-014-0213-8)
Gabrielsson, Peter; Gabrielsson, Mika (2013). "A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic", Industrial Marketing Management, 42 (8) pp. 1357-1373 (http://dx.doi.org/10.1016/j.indmarman.2013.07.011).
Hallbäck, Johanna; Gabrielsson, Peter (2013). "Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies", International Business Review, 22(6), Pp. 1008-1020. ( http://dx.doi.org/10.1016/j.ibusrev.2013.02.006).
Gabrielsson, Peter; Gabrielsson, Mika; Seppälä, Tomi (2012). "Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance", Journal of International Marketing, 20 (2), pp. 25-48. (http://dx.doi.org/10.1509/jim.11.0068)
Gabrielsson, Mika; Gabrielsson, Peter (2011) "Internet-Based Sales Channel Strategies of Born Globals", International Business Review, 20(1). pp, 88-99.(https://doi.org/10.1016/j.ibusrev.2010.05.001)
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