Peter Gabrielsson

Professori, kansainvälinen liiketoiminta, erityisesti kansainv

KTT
Markkinoinnin ja viestinnän yksikkö
etunimi.sukunimi@uwasa.fi
029 449 8434
Wolffintie 34, 65200 Vaasa
Tervahovi B312
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TEACHING

Global Marketing Management

Export marketing

Master's and doctoral thesis supervision

RESEARCH INTEREST

Global marketing strategies, entrepreneurial marketing and their management during globalization

Internationalization / globalization of firms, born globals and globalising internationals.

International entrepreneurship and international new ventures

Sustainable international marketing

RESEARCH PROJECT LEADERSHIP

Director of International New Ventures in the health industry: Growth and decision-making research project, part of Tekes / Business Finland: Project in co-operation with University of Vaasa and University of Eastern Finland. Total budget of 360 000 euros, (2017-2020).

Director of Born Globals: Growth stages and survival research project, part of Tekes, Liito program: Project in co-operation with University of Vaasa and Aalto University. Total budget of around one million Euros, (2009-2011).

Director of Glomark (Globalization and marketing strategy) research project: Project in co-operation with University of Vaasa, Aalto University and Eastern University of Finland, (2007-2016).

New project is starting in the area of International New Ventures and Sustainability. Interested doctorate student candidates are asked to be in contact with prof. Peter Gabrielsson.

RECENT REFEREED INTERNATIONAL JOURNAL ARTICLES

Chabowski Brian R.; Gabrielsson, Peter; and Mena Jeannette A. (2022). "Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application." Industrial Marketing Management, 102 (527-545). https://doi.org/10.1016/j.indmarman.2022.01.009

Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten (2022). "How classical and entrepreneurial brand management increases the performance of internationalising SMEs?" Journal of World Business, 57(5), 1-19. https://doi.org/10.1016/j.jwb.2022.101311

Kusi, Samuel; Gabrielsson, Peter; Kontkanen, Minnie (2021). "Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance." International Business Review, (https://doi.org/10.1016/j.ibusrev.2021.101867)

Yang, Man; Gabrielsson, Peter (2018). "The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions, Journal of International Marketing, Vol. 26, Issue 4, pp. 18-37." (https://journals.sagepub.com/doi/pdf/10.1177/1069031X18809988)

Yang, Man; Gabrielsson, Peter (2017). "Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective". Industrial Marketing Management,(Doi: http://doi.org/10.1016/j.indmarman.2017.01.007).

Gabrielsson, Mika; Seppälä, Tomi; Gabrielsson, Peter (2016) "Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market." Industrial Marketing Management 54 (2), pp. 141-153. (Doi: http://dx.doi.org/10.1016/j.indmarman.2015.07.001)

Gabrielsson, Mika; Gabrielsson, Peter; Dimitratos, Pavlos (2014). "International Entrepreneurial Culture and Growth of International New Ventures", Management International Review, 54(4), pp., 445-471, (doi:http://dx.doi.org/10.1007/s11575-014-0213-8)

Gabrielsson, Peter; Gabrielsson, Mika (2013). "A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic", Industrial Marketing Management, 42 (8) pp. 1357-1373 (http://dx.doi.org/10.1016/j.indmarman.2013.07.011).

Hallbäck, Johanna; Gabrielsson, Peter (2013). "Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies", International Business Review, 22(6), Pp. 1008-1020. ( http://dx.doi.org/10.1016/j.ibusrev.2013.02.006).

Gabrielsson, Peter; Gabrielsson, Mika; Seppälä, Tomi (2012). "Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance", Journal of International Marketing, 20 (2), pp. 25-48. (http://dx.doi.org/10.1509/jim.11.0068)

Gabrielsson, Mika; Gabrielsson, Peter (2011) "Internet-Based Sales Channel Strategies of Born Globals", International Business Review, 20(1). pp, 88-99.(https://doi.org/10.1016/j.ibusrev.2010.05.001)

GOOGLE SCHOLAR PROFILE

http://scholar.google.fi/citations?user=HsGC3PIAAAAJ&hl=fi