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Strategic Business Development

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Strateginen-liiketoiminnan-kehittaminen

About the research group

Advancing the practice and theory of strategy, the research group draws from the strategy and organization theory. The research program studies strategies, processes and practices within organizations, but also in networks and value systems. The research program conducts rigorous empirical studies, practical and collaborative company projects, and managerially relevant teaching in Strategic Business Development master program, and Executive MBA Programs.

The researchers of the SBD research group contribute to teaching in Strategic Business Development eductation:

Strategic Business Development Master Programme (EPAS accredited master programme)
Business Development (FIN), MSc of Science (Econ.)
D.Sc. in Economics (Management)
Bachelors degree in Management
Executive MBA Programme

To advance the theoretical developments in strategy, we draw from our firm-level collaborations, and collaborative research projects. During the past 20 years, we have conducted large number of research and company development projects. Typically, our work with companies involve strategy-related business development research. In times, we faciliate workshops, craft strategic analysis, analyze and develop customer and supplier relationships, and help companies to facilitate business development. In many occasion, our work is participative involving personnel at different organizational levels.

Doctoral students in Strategic Business Development are trained to develop scientific research but also to solve challenging business problems. All our professors, assistant professors and PhD students also work with companies as advisors, consultants and researchers.

Latest updates

Research projects

Project Duration Actors
Future-oriented strategy work in South-Ostrobothnian SMEs (STRATU) - Strategic business development, Management
Mastering the Next Industrial Revolution: From product-service solutions to Autonomous Systems (MIDAS) - Strategic business development, Management
DIKO – Developing digital capabilities in South Ostrobothnian SMEs - Strategic business development, Management
Clean Propulsion Technologies - VEBIC, Technology and Innovations, Management, Renewable energy, Strategic business development, Efficient Powertrain Solutions
Future Ready Harbour Concept – Towards Sustainable Maritime Ecosystem - VEBIC, Renewable energy, Smart electric systems, Networked value systems NeVS, Strategic business development, Management, Technology and Innovations, Efficient Powertrain Solutions
Sustainable Industry Ecosystem (SIE) - Digital Economy, Technology and Innovations, VEBIC, Management, Strategic business development, Networked value systems NeVS
ReWise - Demonstrating resource-wise systems - VEBIC, Strategic business development, Networked value systems NeVS
Ix3 - Intelligent international industry - Digital Economy, Strategic business development
CEE4WES - Circular Economy Ecosystem for Waste-to-Energy Sector - VEBIC, Strategic business development, Economics, Management, Accounting and Finance, Smart electric systems
Eco-innovation and business potential of circular economy in South Ostrobothnia - Strategic business development, Management

Publications

Publication year Publication Authors
2026 “Buy It as-a-Service”: Review of the Sustainable Servitization and Product-Service Systems Literature Kohtamäki, Marko; Rabetino, Rodrigo; Parida, Vinit; Sjödin, David; Bigdeli, Ali Ziaee; Baines, Tim
2026 Toward Business Model Innovation in Digital Servitization: The Interplay Between Digitalization and Sustainability Abeysinghe, Odara; Abed Alghani, Khaled
2026 Unfolding the Triplet Transition from Products to Complex Sustainable Solutions Shahzad, Jahanzaib; Rabetino, Rodrigo
2026 Supply Chain Interactions in Smart Sustainable Product-Service Systems Momeni, Beheshte
2026 Commercializing AI-Eabled Sustainable Solutions Warraich, Tayyab; Naeem, Rimsha
2026 From products to smart solutions: A value-creation approach Warraich, Tayyab; Huikkola, Tuomas; Kohtamäki, Marko; Kraus, Sascha; Talaoui, Yassine
2026 Becoming a Sustainable Enterprise: Changing Organizational Identity and Routines Lindholm, Tuomo; Huikkola, Tuomas
2026 Achieving scalability in incumbent firms: Testing and extending the four-stage development model Bustinza, Oscar F.; Vendrell-Herrero, Ferran; Vaillant, Yancy
2026 Editorial: Defining the scope of Critical Perspectives in International Business Education Research: Frontiers in International Business Education Šilenskytė, Aušrinė; Cordova, Miguel; Panina, Daria; Vilasboas Calixto Casnici, Cyntia; Burmester, Brent
2026 Defending liberal international business education: a critical perspectives framework Šilenskytė, Aušrinė; Burmester, Brent; Vilasboas Calixto Casnici, Cyntia

Research group leader

Research group members

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Tuire Hautala-Kankaanpää

Tuire Hautala-Kankaanpää

Postdoctoral Researcher
School of Management / Strategic Management
Email
tuire.hautalakankaanpaa [at] uwasa.fi
Telephone
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Elina Hirvonen

Elina Hirvonen

University Teacher
School of Management / Strategic Management
Email
elina.hirvonen [at] uwasa.fi
Telephone
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Diego Honorato Clemente

Doctoral Researcher
School of Management / Strategic Management
Email
diego.clemente [at] uwasa.fi
Telephone
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Tuomas Huikkola

Tuomas Huikkola

Associate Professor (tenure track)
School of Management / Strategic Management
Email
Tuomas.Huikkola [at] uwasa.fi
Telephone
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Elizabeth Edgal profiilikuva

Elizabeth Jeromaa

Doctoral Researcher
School of Management / Strategic Management
Email
elizabeth.jeromaa [at] uwasa.fi
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Ville Laakso

Teacher
School of Management / Strategic Management
Email
ville.laakso [at] uwasa.fi