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International Business and Marketing Strategies
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About the research group
Our research group creates societal impact by advancing research and developing innovative solutions for sustainable international business, while supporting the achievement of the United Nations Sustainable Development Goals. National institutions and cultures significantly influence how sustainable practices are adopted in different countries. Multinational and international SMEs play a key role in addressing sustainability challenges, and digital technologies offer new opportunities to tackle these challenges in global markets. Since sustainability-related challenges are global by nature, solving them requires expertise in international business, international marketing, and international entrepreneurship. Our goal is to produce high-quality scientific knowledge on how to conduct sustainable and profitable international business in an uncertain, digitalized, and institutionally diverse world.
Key research areas and related topics:
- Sustainable international entrepreneurial growth and globalization
- Global sustainable development practices and internationalization
- International entrepreneurship and SME internationalization
- International new ventures and born global firms
- International social entrepreneurship
- Internationalization and decision-making logic
- Sustainable and digital international business models and operation modes
- Sustainable business models (incl. circular economy)
- Digital business models (incl. AI and satellites)
- Ownership and establishment of foreign direct investments
- Governance and performance of international joint ventures
- Determinants and value creation potential of foreign divestment and divestment mode choice
- Sustainable operations of multinational subsidiaries in emerging and developing markets
- Sustainable international marketing strategies
- International brand strategies and performance
- International entrepreneurial marketing and entrepreneurial branding
- Social media and digital marketing in the global context
- Decisions related to international marketing and standardization
- International advertising and cultural values
- International sustainable marketing and BoP markets (Base of the Pyramid)
Our research group has published the results of our studies in several top-tier international academic journals, such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of World Business, Strategic Entrepreneurship Journal, and Global Strategy Journal. Members of our research group actively participate in conferences organized by the Academy of International Business, European International Business Academy, American Marketing Association, and McGill International Entrepreneurship. One of the group’s key events is the Vaasa International Business Conference, held every three years, which was organized for the seventeenth time in August 2023. The group has partners in international universities and companies.
We are continuously looking for talented and motivated individuals interested in the challenges and opportunities of international business, both as doctoral students and as partners. In our doctoral program, we offer close mentorship from experienced and dedicated supervisors.
Latest updates
Research projects
| Project | Duration | Actors |
|---|---|---|
| Boosting Space Business – the Aurora Region Space Economy Ecosystem | - | Digital Economy, International business and marketing, Marketing and Communication, Cyber-Physical Systems, Technology and Innovations |
| Carbon Neutral Vaasa 202X - Creation of Data Platform: real-time monitoring, testing and development IoT-platform (Vaasa IoT) | - | Digital Economy, International business and marketing |
| Brothers from a different mother? How businesses and public sector organizations develop leadership competencies and change processes for blockchain implementation (BizPub) | - | InnoLab, Technology and Innovations, Management, Marketing and Communication, Networked value systems NeVS, International business and marketing, Human resource management |
| INdoor navigation from CUBesAt TEchnology (INCUBATE) | - | Digital Economy, International business and marketing, Marketing and Communication, Technology and Innovations, Smart electric systems, Cyber-Physical Systems |
| Academy of Finland Project on International Divestment and Relocation Decisions: The Impact on Firm Value | - | International business and marketing, Marketing and Communication |
Publications
Research group leader
Kuva
Peter Gabrielsson
Professor
University of Vaasa > School of Marketing and Communication > International Business
Research group members
Kuva
Imtiaz Ahmed
Doctoral Researcher
University of Vaasa > School of Marketing and Communication > International Business
Rasheda Akter
Doctoral Student
University of Vaasa > School of Marketing and Communication > International Business
Sähköposti
rasheda.akter [at] uwasa.fi
Kuva
Tahir Ali
University Lecturer
University of Vaasa > School of Marketing and Communication > International Business
Mehran Aslaniyan
Doctoral Researcher
University of Vaasa > School of Marketing and Communication > International Business
Sähköposti
mehran.aslaniyan [at] uwasa.fi
Maoliang Bu
Adjunct Professor
Sähköposti
maoliang.bu [at] uwasa.fi
Aya Farag
Doctoral Researcher
University of Vaasa > School of Marketing and Communication > International Business
