Joni Salminen

Apulaisprofessori, markkinointi (tenure track)
Vaasan yliopisto / Markkinoinnin ja viestinnän yksikkö / Markkinointi

Ota yhteyttä

joni.salminen [at] uwasa.fi
+358294498675
Ankkuri 1. krs

Esittely

Topics: User personas, human-computer interaction, AI in marketing, Quantitative UX

Methods: Mixed methods, experiments, user studies, eye-tracking, machine learning

Julkaisut

Julkaisuvuosi Julkaisu Kirjoittajat
2025 How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? Salminen, Joni; Kaate, Ilkka; Olkkonen, Rami; Yang, Yanwu; Jung, Soon-Gyo; Jansen, Bernard J.
2025 Demographics do not matter?: Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Santos, João; Aldous, Kholoud; Häyhänen, Essi; Azem, Jinan; Jansen, Bernard J.
2025 What is User Engagement?: A Systematic Review of 241 Research Articles in Human-Computer Interaction and Beyond Jansen, Bernard J.; Guan, Kathleen W.; Salminen, Joni; Aldous, Kholoud Khalil; Jung, Soon-Gyo
2025 Who should set the Standards? Analysing Censored Arabic Content on Facebook during the Palestine-Israel Conflict Magdy, Walid; Mubarak, Hamdy; Salminen, Joni
2025 "When AI Writes Personas": Analyzing Lexical Diversity in LLM-Generated Persona Descriptions Sethi, Sankalp; Salminen, Joni; Amin, Danial; Jansen, Bernard J.

Uutiset