Joni Salminen
Introduction
Dr. Joni Salminen is an Associate Professor of Marketing at the University of Vaasa, Finland, where he leads the Data-Driven Personas for Sustainable Growth research group. His work operates at the dynamic intersection of Human-Computer Interaction (HCI), digital marketing, and artificial intelligence (AI). Dr. Salminen specializes in developing and evaluating data-driven user personas and leveraging large language models (LLMs) to gain insights into online user behavior, preferences, and decision-making processes. A significant and critical component of his research involves examining algorithmic fairness, bias, and the broader ethical implications of using AI for user representation. Through the rigorous application of computational methods and data science, his ultimate goal is to pioneer the creation of more effective, user-centric, and ethically responsible data-driven personas.
Read more: https://personateam.xyz/
Topics: Data-driven personas, human-computer interaction (HCI), AI in marketing, Quantitative UX
Methods: Mixed methods (quantitative and qualitative analysis), experiments, user studies, eye-tracking, machine learning
