Political Content on Social Media in the Age of Artificial Intelligence

Our research analyzes the content of political images and videos and their dissemination and examines young adults’ perceptions and interpretations of AI-generated content. This will provide a broad, quantitative overview as well as a multidimensional snapshot of the situation. The project also develops experimental methods that allow various stakeholders to familiarize themselves with AI tools. In particular, we are developing a participatory and experiential approach by becoming part of the research field ourselves and producing AI content for social media.