Asiya Kazmi’s doctoral dissertation in the field of Industrial Management aims to help the companies to strengthen their idea generation potential while the process of new product development.
– While industrial product development process, anyone can come up with a brilliant idea. No wonder if that idea pops up at the lower hierarchical levels, the spot where it is least expected. As a result, there are chances that the ‘would be million dollar idea’ loses its shine or fades away completely while covering the steps of the ladder from bottom to the top, says Kazmi who will defend her doctoral thesis at the University of Vaasa.