MisLead event 6.5.2026
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The Misleading Consumers research project hosted an event on Wednesday, May 6th, focusing on digital rhetoric and online scams.
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We were delighted to welcome Professor of rhetoric and visual communication Jens Kjeldsen from University of Bergen as a guest speaker at the event. He gave an inspiring and thought-provoking presentation titled "The Rhetoric of Deceit in Online Fraud", which explored the persuasive and misleading rhetoric strategies used in online scams and fraud.
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We also celebrated the book launch of Maria Eronen-Valli and Lotta Lehti's Digitaalinen retoriikka: eetoksesta hämäysreettoriin (Digital Rhetoric: From Ethos to Deceptive Rhetoric, 2026, Vastapaino).This publication is the first introduction to the rhetoric of digital communication written in Finnish.
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