| 2024 |
Meat alternative consumers still frowned upon in Europe: Analysis of stereotypical, emotional and behavioral responses of observing others |
Malila, Roosa-Maaria; Pennanen, Kyösti; Luomala, Harri T. |
| 2023 |
Is it me or others who matter? The interplay between consumer values vis-à-vis status and affiliation motives as shapers of meat alternative interest |
Pennanen, Kyösti; Malila, Roosa-Maaria; Luomala, Harri T. |
| 2022 |
Rohkeutta lihaa korvaavien tuotteiden markkinointiin |
Pennanen, Kyösti; Malila, Roosa-Maaria; Luomala, Harri |
