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International Business and Marketing Strategies

About the research group

The key approach of the research group is value creation in international business with a focus on effective decision-making, innovative and sustainable strategies, and management in diverse, constantly changing environments. The main research areas and associated key topics are:

1. Internationalization and Globalization of Firms

  • International entrepreneurship and internationalization of SMEs
  • Business models and internationalisation
  • International new ventures (INVs) and born globals (BGs)
  • Global sustainable development trends and internationalisation
  • International social entrepreneurship
  • Internationalization and decision-making logic
  • Digitalization of businesses and globalization pathways

2. Foreign Direct Investments

  • Determinants and performance outcomes of foreign direct investment (FDI) ownership and establishment mode choice strategies
  • Managing international joint ventures (IJVs) and performance
  • Determinants and value creation potential of foreign divestment and divestment mode choice
  • Drivers of re-locating FDI and subsequent firm value
  • Sustainable operations of MNCs' subsidiaries in developing and emerging markets.

3. International Marketing Strategies

  • International branding strategies and performance outcomes
  • International entrepreneurial marketing and entrepreneurial branding
  • Social media in a global world
  • International marketing mix and standardization decisions and performance outcomes
  • International advertising and cultural values
  • International sustainable marketing and bottom-of-the pyramid (BOP) markets

The research areas converge in providing analysis and new knowledge about firm strategies and performance whether in terms of financial results, managerial evaluation of success, value creation for customers, or survival. Research is carried out using both quantitative and qualitative methods, and it is multidisciplinary in nature. The research group has published in several scientific journals and edited books in the field of International Business.

The group has an extended network of partners in international universities and within industry, and produces on average two doctoral dissertations every year. A key event for the group is the biennial Vaasa Conference on International Business, held for the 16th time in August 2021.

We are constantly looking for talented and driven individuals interested in the challenges and opportunities of International Business to join the group as doctoral students and partners. Please read about our research topics and group goals in these pages or contact us directly for more information.

The research group is headed by Professor Peter Gabrielsson.

Professor Jorma Larimo (1954-2022) in memoriam

The memory of Professor Jorma Larimo (1954-2022) can be honoured by giving a donation. The donated funds will be used to develop the university. In its decisions on how to allocate the donated funds, the university will pay special attention to the continuation of the most significant legacy of Professor Jorma Larimo’s academic life’s work: the integration of postgraduate students and young researchers into the international scientific community.

Research projects

Research group members

Kuva
Imtiaz Ahmed

Imtiaz Ahmed

Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498778
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Kuva
Rasheda Akter

Rasheda Akter

Tohtoriopiskelija
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Tahir Ali

Tahir Ali

Yliopisto-opettaja, International Business
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498312
Toimisto
Ankkuri
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Kuva
Mehran Aslaniyan

Mehran Aslaniyan

Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Anisur Faroque

Anisur Faroque

Apulaisprofessori, International Business (tenure track)
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498757
Toimisto
Ankkuri 1. floor
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Kuva
Roman Filenko

Roman Filenko

School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Peter Gabrielsson

Peter Gabrielsson

Professor
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498434
Toimisto
Ankkuri
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Kuva
Rakibul Hasan

Rakibul Hasan

Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498710
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Kuva
Felicia Idun-Acquah

Felicia Idun-Acquah

Doctoral Researcher
School of Marketing and Communication, International Business
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Kuva
Arshed Iqbal

Arshed Iqbal

Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Zaheer Khan

Zaheer Khan

Vieraileva professori, international business
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Daekwan Kim

Daekwan Kim

Grant-Funded Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498352
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Kuva
Minnie Kontkanen

Minnie Kontkanen

University Lecturer
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498435
Toimisto
Ankkuri 1. floor
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Kuva
Appiah Kusi

Appiah Kusi

Postdoctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Mia-Kristina Lager

Mia-Kristina Lager

Doctoral Researcher
School of Marketing and Communication, International Business
Puhelin
+358294498527
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Kuva
Emilene Leite

Emilene Leite

Apulaisprofessori, international business (tenure track)
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498407
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Kuva
Leonidas Leonidou

Leonidas Leonidou

Docent
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Yanwen Li

Yanwen Li

Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498644
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Kuva
Feroj Mahmood

Feroj Mahmood

Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Toimisto
Tervahovi A329
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Kuva
Eldrige Melo

Eldrige Melo

Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Thilini Mudiyanse

Thilini Mudiyanse

Researcher Trainee
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Arto Ojala

Arto Ojala

Professori, Kansainvälinen liiketoiminta
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498544
Toimisto
Ankkuri 1. floor
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Kuva
Eriikka Paavilainen-Mäntymäki

Eriikka Paavilainen-Mäntymäki

Docent
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Santeri Punnala

Santeri Punnala

Tohtoriopiskelija
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Oskar Sniegowski

Oskar Sniegowski

School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
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Kuva
Sadia Tangem

Sadia Tangem

Projektitutkija
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498395
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