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Kuva
Imtiaz Ahmed
Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498778
International Business and Marketing Strategies
About the research group
The key approach of the research group is value creation in international business with a focus on effective decision-making, innovative and sustainable strategies, and management in diverse, constantly changing environments. The main research areas and associated key topics are:
1. Internationalization and Globalization of Firms
- International entrepreneurship and internationalization of SMEs
- Business models and internationalisation
- International new ventures (INVs) and born globals (BGs)
- Global sustainable development trends and internationalisation
- International social entrepreneurship
- Internationalization and decision-making logic
- Digitalization of businesses and globalization pathways
2. Foreign Direct Investments
- Determinants and performance outcomes of foreign direct investment (FDI) ownership and establishment mode choice strategies
- Managing international joint ventures (IJVs) and performance
- Determinants and value creation potential of foreign divestment and divestment mode choice
- Drivers of re-locating FDI and subsequent firm value
- Sustainable operations of MNCs' subsidiaries in developing and emerging markets.
3. International Marketing Strategies
- International branding strategies and performance outcomes
- International entrepreneurial marketing and entrepreneurial branding
- Social media in a global world
- International marketing mix and standardization decisions and performance outcomes
- International advertising and cultural values
- International sustainable marketing and bottom-of-the pyramid (BOP) markets
The research areas converge in providing analysis and new knowledge about firm strategies and performance whether in terms of financial results, managerial evaluation of success, value creation for customers, or survival. Research is carried out using both quantitative and qualitative methods, and it is multidisciplinary in nature. The research group has published in several scientific journals and edited books in the field of International Business.
The group has an extended network of partners in international universities and within industry, and produces on average two doctoral dissertations every year. A key event for the group is the biennial Vaasa Conference on International Business, held for the 16th time in August 2021.
We are constantly looking for talented and driven individuals interested in the challenges and opportunities of International Business to join the group as doctoral students and partners. Please read about our research topics and group goals in these pages or contact us directly for more information.
The research group is headed by Professor Peter Gabrielsson.
Professor Jorma Larimo (1954-2022) in memoriam
The memory of Professor Jorma Larimo (1954-2022) can be honoured by writing condolences or by giving a donation. The donated funds will be used to develop the university. In its decisions on how to allocate the donated funds, the university will pay special attention to the continuation of the most significant legacy of Professor Jorma Larimo’s academic life’s work: the integration of postgraduate students and young researchers into the international scientific community.
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05.12.2023
Economy
Why do companies end international joint ventures and how does it impact their value?
Publications
- New publications (2023-2024)
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2024
Digital Entrepreneurship
Ojala, Arto, 2024, Elsevier, The International Encyclopedia of Business Management, DOI: 10.1016/b978-0-443-13701-3.00035-9, A3 Book chapter (peer-reviewed)
Dynamic improvisation capabilities as a learning mechanism in early internationalizing firms
Chetty, Sylvie; Gabrielsson, Peter; Gabrielsson, Mika, 2024, Journal of world business, 59, 3, 101531, DOI: 10.1016/j.jwb.2024.101531, A1 Journal article (peer-reviewed)
Learning from artificial intelligence researchers about international business implications
Ratten, Vanessa; Hasan, Rakibul; Kumar, Deepak; Bustard, John; Ojala, Arto; Salamzadeh, Yashar, 2024, Thunderbird international business review, 66, 2, 211-219, DOI: 10.1002/tie.22374, A1 Journal article (peer-reviewed)
Managing artificial intelligence in international business: Toward a research agenda on sustainable production and consumption
Hasan, Rakibul; Ojala, Arto, 2024, Thunderbird international business review, 66, 2, 151-170, DOI: 10.1002/tie.22369, A1 Journal article (peer-reviewed)
Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context
Arslan, Ahmad; Kamara, Samppa; Tian, Anna Yumiao; Rodgers, Peter; Kontkanen, Minnie, 2024, Journal of business research, 173, 114488, DOI: 10.1016/j.jbusres.2023.114488, A1 Journal article (peer-reviewed)
Non-market strategies in weak institutional environments: The case of MNE subsidiaries in Cameroon
An, Young Hoon; Lew, Yong Kyu; Khan, Zaheer, 2024, Journal of international management, 101140, DOI: 10.1016/j.intman.2024.101140, A1 Journal article (peer-reviewed)
The digitalisation of internationalisation activities: is social media the next international entrepreneurial opportunity recognition tool for Born Globals?
Kusi Appiah, Emmanuel, 2024, Rasmussen, Erik S., Cases on Born Globals, Elgar Cases in Entrepreneurship, 97-111, Chapter 8, DOI: 10.4337/9781803924410.00016, A3 Book chapter (peer-reviewed)
Enhancing consumers' intention to stay in an eco-resort via climate change anxiety and connectedness to nature
Shimul, Anwar Sadat; Faroque, Anisur R.; Teah, Kevin; Azim, Sheikh Mohammad Fauzul; Teah, Min, 2024, Journal of cleaner production, 442, 141096, DOI: 10.1016/j.jclepro.2024.141096, A1 Journal article (peer-reviewed)
Circular Economy and Social Upgrading in Global Value Chains: An Analytical Perspective on Social Upgrading in the Global South
Al-Tabbaa, Omar; Khan, Zaheer; Knight, Gary, 2024, Sinkovics, Noemi; Sinkovics, Rudolf R.; Boussebaa, Mehdi; Fletcher, Margaret, International Business and SDG 8: Exploring the Relationship between IB and Society, The Academy of International Business, 193–221, DOI: 10.1007/978-3-031-46802-5_10, A3 Book chapter (peer-reviewed)
Stakeholders and New Venture Growth in Africa
Nadia Zahoor Arinze Nwoba, 2024, Samuel Adomako, Michael A. Gyensare, Mujtaba Ahsan, Stakeholder Management and Entrepreneurship in Africa: (Routledge Studies in Entrepreneurship), 1040040640 / 9781040040645, Other
2023
Ambidexterity in strategic alliances : An integrative review of the literature
Zahoor, Nadia; Khan, Zaheer; Marinova, Svetla; Cui, Lin, 2023, International journal of management reviews, 26, 1, 82–109, DOI: 10.1111/ijmr.12348, A2 Review article in a scientific journal (peer-reviewed)
Digitalization and Early Internationalization : Systematic Literature Review Analyses
Appiah, Emmanuel; Gabrielsson, Peter, 2023, Bui, Tung X., Proceedings of the 56th Hawaii International Conference on System Sciences, Proceedings of the annual Hawaii international conference on system sciences, 4703-4712, A4 Article in conference proceedings (peer-reviewed)
Non-market strategies and disruptive innovation in the platform economy
Khan, Zaheer; Zeng, Jing; Knight, Gary; Rajwani, Tazeeb; Pattnaik, Chinmay, 2023, Journal of international management, 29, 5, 101047, DOI: 10.1016/j.intman.2023.101047, A1 Journal article (peer-reviewed)
Unraveling business model innovation in firm internationalization: A systematic literature review and future research agenda
Evers, Natasha; Ojala, Arto; Sousa, Carlos M. P.; Criado-Rialp, Alex, 2023, Journal of business research, 158, 113659, DOI: 10.1016/j.jbusres.2023.113659, A2 Review article in a scientific journal (peer-reviewed)
Professor Jorma Larimo's contribution to international business research: a memorial overview
Arslan, Ahmad; Kontkanen, Minnie, 2023, International journal of export marketing, 5, 3/4, 265-274, DOI: 10.1504/IJEXPORTM.2022.130505, A2 Review article in a scientific journal (peer-reviewed)
Characteristics of digital artifacts in international endeavors of digital-based international new ventures
Ojala, Arto; Fraccastoro, Sara; Gabrielsson, Mika, 2023, Global strategy journal, 13, 4, 733-949, DOI: 10.1002/gsj.1483, A1 Journal article (peer-reviewed)
R&D alliances and SMEs post-entry internationalization speed : The impact of alliance management capability and co-innovation ambidexterity
Zahoor, Nadia; Al-Tabbaa, Omar; Khan, Zaheer, 2023, Global strategy journal, 13, 2, 315-348, DOI: 10.1002/gsj.1481, A1 Journal article (peer-reviewed)
Social Media Usage and Entrepreneurial Opportunity Recognition Among Internationalising SMEs
Appiah, Emmanuel Kusi, 2023, Jafari-Sadeghi, Vahid; Amoozad Mahdiraji, Hannan, Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation, 1-30, Chapter 1, DOI: 10.1108/978-1-80382-233-420231001, A3 Book chapter (peer-reviewed)
Revisiting economic distance and its role in foreign subsidiary survival
Arte, Pratik; Larimo, Jorma, 2023, European journal of international management, 20, 3, 369-407, DOI: 10.1504/ejim.2023.131719, A1 Journal article (peer-reviewed)
A state-of-the-art review on international strategic alliances: do we really know what we are researching
Silva, Susana C.; Elo, Maria; Larimo, Jorma; Vlačić, Božidar; Meneses, Raquel, 2023, European journal of international management, 21, 3, 400-439, DOI: 10.1504/ejim.2023.133936, A1 Journal article (peer-reviewed)
Introduction to the Global Digital Business Minitrack
Ojala, Arto; Gabrielsson, Mika; Fraccastoro, Sara, 2023, Bui, Tung, Proceedings of the 56th Annual Hawaii International Conference on System Sciences, Proceedings of the annual Hawaii international conference on system sciences, 4701-4702, B3 Article in conference proceedings (non-peer-reviewed)
Mitigating the Negative Implications of Fake Social Media News on Internationalizing Firms: The Role of Social Media Capability
Kusi Appiah, Emmanuel, 2023, Arte, Pratik; Wang, Yi; Dowie, Cheryl; Elo, Maria; Laasonen, Salla, Sustainable International Business: Smart Strategies for Business and Society, Contributions to Management Science, 105–124, Chapter 6, DOI: 10.1007/978-3-031-43785-4_6, A3 Book chapter (peer-reviewed)
Sustainable international business model innovations for a globalizing circular economy: a review and synthesis, integrative framework, and opportunities for future research
Chabowski, Brian R.; Gabrielsson, Peter; Hult, G. Tomas M.; Morgeson, Forrest V. III, 2023, Journal of international business studies, Published: 10 October 2023, DOI: 10.1057/s41267-023-00652-9, A2 Review article in a scientific journal (peer-reviewed)
International servitization of SMEs in emerging markets: antecedents and boundary conditions
Zahoor, Nadia; Christofi, Michael; Nwoba, Arinze Christian, 2023, International marketing review, Online 14 March 2023, 1-25, DOI: 10.1108/IMR-10-2021-0319, A1 Journal article (peer-reviewed)
Business modeling under adversity: Resilience in international firms
Galkina, Tamara; Atkova, Irina; Gabrielsson, Peter, 2023, Strategic entrepreneurship journal, 17, 4, 802–829, DOI: 10.1002/sej.1474, A1 Journal article (peer-reviewed)
The role of marketing in new ventures: How marketing activities should be organized in frms’ infancy
Fürst, Andreas; Gabrielsson, Mika; Gabrielsson, Peter; Prigge, Jana‑Kristin, 2023, Journal of the academy of marketing science, 51, 966-989, DOI: 10.1007/s11747-022-00920-4, A1 Journal article (peer-reviewed)
Addressing the Complexity of the Digital Divide and the Role of Government in Addressing It: Role of Government in Bridging the Digital Divide
Ali, Khawaja Sazzad; Faroque, Anisur R., 2023, Islam, Quazi Tafsirul; Goel, Richa; Singh, Tilottama, Fostering Sustainable Businesses in Emerging Economies: The Impact of Technology, 127-145, Chapter 8, DOI: 10.1108/978-1-80455-640-520231009, A3 Book chapter (peer-reviewed)
Export Market Orientation: A Comprehensive Literature Review
Gani, Mohammad Osman; Faroque, Anisur R.; Takahashi, Yoshi, 2023, SpringerBriefs in business, DOI: 10.1007/978-981-19-8807-3, C1 Scientific book (peer-reviewed)
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach
Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; Shimul, Anwar Sadat; Faroque, Anisur R., 2023, Journal of macromarketing, 43, 4, 460-475, DOI: 10.1177/02761467231187848, A1 Journal article (peer-reviewed)
Decision-making moon-bridge : SMEs’ usage of causation and effectuation perpetually in motion
Wathen, Pertti, 2023, Acta wasaensia, 515, G4 Doctoral dissertation (monograph)
Technical, Strategic, and Cultural Bottlenecks of Born-Global-Digital Firms
Fraccastoro, Sara; Ojala, Arto; Gabrielsson, Mika, 2023, Bui, Tung X., Proceedings of the 56th Hawaii International Conference on System Sciences, Proceedings of the annual Hawaii international conference on system sciences, 4713-4722, A4 Article in conference proceedings (peer-reviewed)
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies
Zahoor, Nadia; Lew, Yong Kyu, 2023, International marketing review, Epub-ahead-of-print 3 January 2023, 1-30, DOI: 10.1108/IMR-12-2021-0350, A1 Journal article (peer-reviewed)
Business failure in post-pandemic era: New challenges for industrial networks, emerging insights and market opportunities
Amankwah-Amoah, Joseph; Khan, Zaheer; Adomako, Samuel; Khan, Huda, 2023, Industrial marketing management, Available online 22 December 2023., DOI: 10.1016/j.indmarman.2023.12.014, B1 Journal article (non-peer-reviewed)
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac, 2023, International journal of bank marketing, Article publication date: 7 April 2023, DOI: 10.1108/IJBM-10-2022-0453, A1 Journal article (peer-reviewed)
Determinants of International Joint Ventures Termination Mode Choice and Parent Firms’ Value Creation
Filenko, Roman, 2023, Acta wasaensia, 526, G4 Doctoral dissertation (monograph)
Left Behind. Research on Foreign Divestment and Local Employees
Nguyen, Ha T. T., 2023, Lee, Jong Min; Ibarra-Olivo, J. Eduardo; Lavoratori, Katiuscia; Li, Liang (Arthur), Inequality, Geography and Global Value Chains, The Academy of International Business, 19–47, Chapter 2, DOI: 10.1007/978-3-031-24090-4_2, A3 Book chapter (peer-reviewed)
Network Ties and Opportunity Recognition in SME Internationalization in the Social Media Context
Kusi Appiah, Emmanuel, 2023, Arte, Pratik; Wang, Yi; Dowie, Cheryl; Elo, Maria; Laasonen, Salla, Sustainable International Business: Smart Strategies for Business and Society, Contributions to Management Science, 125–145, Chapter 7, DOI: 10.1007/978-3-031-43785-4_7, A3 Book chapter (peer-reviewed)
Conducting a Systematic Literature Review Using Meta-Analysis : A Step-by-Step Guide
Arte, Pratik; Filenko, Roman, 2023, Sage Research Methods: Business, [1-19], DOI: 10.4135/9781529667486, A3 Book chapter (peer-reviewed)
The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes
Zahoor, Nadia; Zopiatis, Anastasios; Adomako, Samuel; Lamprinakos, Grigorios, 2023, Journal of business research, 159, 113755, DOI: 10.1016/j.jbusres.2023.113755, A1 Journal article (peer-reviewed)
Understanding the relationship between environmental management accounting and firm performance: The role of environmental innovation and stakeholder integration – Evidence from a developing country
Gerged, Ali Meftah; Zahoor, Nadia; Cowton, Christopher J., 2023, Management accounting research, Available online 16 September 2023, 100865, DOI: 10.1016/j.mar.2023.100865, A1 Journal article (peer-reviewed)
Be open to failure: Open innovation failure in dynamic environments
Zahoor, Nadia; Adomako, Samuel, 2023, Technological forecasting and social change, 193, 122632, DOI: 10.1016/j.techfore.2023.122632, A1 Journal article (peer-reviewed)
Reconfiguring Digital Business Models to Enter the Japanese Market
Ojala, Arto; Baber, William W., 2023, Marinova, Svetla T.; Marinov, Marin A., Reconfiguration of Business Models and Ecosystems : Decoupling and Resilience, 66-81, Chapter 5, DOI: 10.4324/9781003326731-5, A3 Book chapter (peer-reviewed)
Grand Challenges and Emerging Market SMEs: The Role of Strategic Agility and Gender Diversity
Zahoor, Nadia; Khan, Huda; Donbesuur, Francis; Khan, Zaheer; Rajwani, Tazeeb, 2023, Journal of product innovation management, First published: 27 January 2023, 1-28, DOI: 10.1111/jpim.12661, A1 Journal article (peer-reviewed)
Incremental Digital Transformation in Finance: Creating an Unstoppable DX Ratchet
Baber, William W.; Samy, Aya; Ojala, Arto, 2023, Khare, Anshuman; Baber, William W., Adopting and Adapting Innovation in Japan's Digital Transformation, Economics, Law, and Institutions in Asia Pacific, 55-76, Chapter 4, DOI: 10.1007/978-981-99-0321-4_4, A3 Book chapter (peer-reviewed)
Mechanisms of cognitive trust development in artificial intelligence among front line employees : An empirical examination from a developing economy
Shamim, Saqib; Yang, Yumei; Ul Zia, Najam; Khan, Zaheer; Shariq, Syed Muhammad, 2023, Journal of business research, 167, 114168, DOI: 10.1016/j.jbusres.2023.114168, A1 Journal article (peer-reviewed)
Corporate governance in international new ventures and born global firms
Evers, Natasha; Gerschewski, Stephan; Khan, Zaheer; King, Tim; Kuivalainen, Olli; Puthusserry, Pushyarag, 2023, International small business journal, 41, 6, 569-589, DOI: 10.1177/02662426231181531, A1 Journal article (peer-reviewed)
Multinational Enterprises, Sustainability Activities, and Implementation of Sustainable Development Goals in Africa
Afriyie, Edmund Osei; Zahoor, Nadia, 2023, Adomako, Samuel; Danso, Alber; Boateng, Agyenim, Corporate Sustainability in Africa : Responsible Leadership, Opportunities, and Challenges, Palgrave Studies in African Leadership, 65-80, 4, DOI: 10.1007/978-3-031-29273-6_4, A3 Book chapter (peer-reviewed)
Confrontation-coping : A psychological approach to developing market exporting firms' intentions to adopt emerging technologies
Khan, Huda; Khan, Zaheer; Lee, Richard; Lew, Yong Kyu, 2023, Technological forecasting and social change, 194, 122697, DOI: 10.1016/j.techfore.2023.122697, A1 Journal article (peer-reviewed)
Alliance Management Capability and SMEs’ International Expansion: The Role of Innovation Pathways
Al-Tabbaa, Omar; Zahoor, Nadia, 2023, Journal of business research, 171, 114384, DOI: 10.1016/j.jbusres.2023.114384, A1 Journal article (peer-reviewed)
Liminality and developmental process of learning advantage of newness of early internationalizing firms
Kusi Appiah, Emmanuel; Galkina, Tamara; Gabrielsson, Peter, 2023, International business review, 32, 6, 102176, DOI: 10.1016/j.ibusrev.2023.102176, A1 Journal article (peer-reviewed)
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization
Yang, Man; Gabrielsson, Peter; Andersson, Svante, 2023, Journal of international marketing, 31, 4, 1-22, DOI: 10.1177/1069031X2311782, A1 Journal article (peer-reviewed)
Research projects
| Project | Duration | Actors |
|---|---|---|
| Boosting Space Business – the Aurora Region Space Economy Ecosystem | - | Digital Economy, International business and marketing, Marketing and Communication |
| Brothers from a different mother? How businesses and public sector organizations develop leadership competencies and change processes for blockchain implementation (BizPub) | - | InnoLab, Technology and Innovations, Management, Marketing and Communication, Networked value systems NeVS, International business and marketing, Human resource management |
| INdoor navigation from CUBesAt TEchnology (INCUBATE) | - | Digital Economy, International business and marketing, Marketing and Communication, Technology and Innovations, Smart electric systems |
| Academy of Finland Project on International Divestment and Relocation Decisions: The Impact on Firm Value | - | International business and marketing, Marketing and Communication |
Research group members
Kuva
Rasheda Akter
Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Tahir Ali
University Teacher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498312
Toimisto
Ankkuri
Kuva
Mehran Aslaniyan
Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Kuva
Anisur Faroque
Associate Professor (tenure track)
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498757
Toimisto
Ankkuri 1. floor
Kuva
Roman Filenko
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Peter Gabrielsson
Professor
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498434
Toimisto
Ankkuri
Kuva
Rakibul Hasan
Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498710
Kuva
Arshed Iqbal
Doctoral Student
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Sandaruu Jayawardhana
Teaching Assistant
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498358
Kuva
Minnie Kontkanen
University Lecturer
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498435
Toimisto
Ankkuri 1. floor
Kuva
Appiah Kusi
Postdoctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Leonidas Leonidou
Docent
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Yanwen Li
Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498644
Kuva
Feroj Mahmood
Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Toimisto
Tervahovi A329
Kuva
Eldrige Melo
Doctoral Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Arto Ojala
Professor
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498544
Toimisto
Ankkuri 1. floor
Kuva
Eriikka Paavilainen-Mäntymäki
Docent
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Oskar Sniegowski
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Open profile pageKuva
Sadia Tangem
Project Researcher
School of Marketing and Communication, International Business
firstname.lastname@uwasa.fi
Puhelin
+358294498395