travellers and the globe, photo: Shutterstock

International Business and Marketing Strategies

About the research group

The key approach of the research group is value creation in international business with a focus on effective decision-making, innovative and sustainable strategies, and management in diverse, constantly changing environments. The main research areas are:

  • Internationalisation and Globalisation of Firms
  • Foreign Direct Investments
  • International Marketing Strategies

The research areas converge in providing analysis and new knowledge about firm strategies and performance whether in terms of financial results, managerial evaluation of success, value creation for customers, or survival. Research is carried out using both quantitative and qualitative methods, and it is multidisciplinary in nature. The research group has published in several scientific journals and edited books in the field of International Business.

The group has an extended network of partners in international universities and within industry, and produces on average two doctoral dissertations every year. A key event for the group is the biennial Vaasa Conference on International Business, held for the 15th time in August 2019.

We are constantly looking for talented and driven individuals interested in the challenges and opportunities of International Business to join the group as doctoral students and partners. Please read about our research topics and group goals in these pages or contact us directly for more information.

The research group is headed by Professor Jorma Larimo.

Research projects

Project Duration Actors
Brothers from a different mother? How businesses and public sector organizations develop leadership competencies and change processes for blockchain implementation (BizPub) - InnoLab, Technology and Innovations, Management, Marketing and Communication, Networked value systems NeVS, International business and marketing, Human resource management
INdoor navigation from CUBesAt TEchnology (INCUBATE) - Digital Economy, International business and marketing, Marketing and Communication, Technology and Innovations, Smart electric systems
Academy of Finland Project on International Divestment and Relocation Decisions: The Impact on Firm Value - International business and marketing, Marketing and Communication

Research group members

Pratik Arte
Pratik Arte
Assistant Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8466
  • Tervahovi A308
Waheed Bhatti
Waheed Bhatti

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • Tervahovi A318
Samuel Kusi
Samuel Kusi
Grant-Funded Researcher

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • Tervahovi A329
Tiina Leposky
Tiina Leposky
Assistant Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8617
  • Tervahovi B328
Tahir Ali
Tahir Ali
Assistant Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8312
  • Tervahovi B329
Peter Gabrielsson
Peter Gabrielsson
Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8434
  • Tervahovi B312
Sniazhana Sniazhko
Sniazhana Sniazhko

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
Jorma Larimo
Jorma Larimo
Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8464
  • Tervahovi B313
Tamara Galkina
Tamara Galkina
Associate Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8147
  • Tervahovi B318
Minnie Kontkanen
Minnie Kontkanen
University Lecturer

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8435
  • Tervahovi B305
Huu Nguyen
Huu Nguyen
Grant-Funded Researcher

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • Tervahovi A318
Zaheer Khan
Zaheer Khan
Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
Fang Fang Li
Fang Fang Li
Doctoral Student

School of Marketing and Communication, International Business

  • Tervahovi A329
Matti Saari
Matti Saari
Doctoral Student

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8342
  • Tervahovi B323
Klaus G Grunert
Klaus G Grunert
Professor

School of Marketing and Communication, International Business

Oskar Sniegowski
Oskar Sniegowski
Project Researcher

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
S Mahmood
S Mahmood
Grant-Funded Researcher

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • Tervahovi A329
Emmanuel Kusi Appiah
Emmanuel Kusi Appiah
Doctoral Student

School of Marketing and Communication, International Business

  • Tervahovi B327
Arto Ojala
Arto Ojala
Professor

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8544
  • Tervahovi B302
Roman Filenko
Roman Filenko
Grant-Funded Researcher

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
Ha Nguyen
Ha Nguyen
Doctoral Student

School of Marketing and Communication, International Business

  • firstname.lastname@uwasa.fi
  • +358 29 449 8497
  • Tervahovi B330