VIRPI – Virtual Influencers for Developing Circular Economy Value Chains

The goal of the project is to help South Ostrobothnian companies in the circular economy value chains to develop their business by utilizing virtual influencers in marketing their products and collecting customer feedback on social media. To gain practical experiences, three demonstrations of virtual influencers will be implemented and piloted in the project. These demos aim to promote entire circular economy value chains’ operations in terms of digital marketing, not just the individual companies participating in the project as representatives of certain value chains.