
Suvi Einola's doctoral dissertation focuses on the eternal Achilles’ heel of organizations: the execution of the strategy. Everyone recognizes an organization where the strategy made by the top management is dusting in the desk drawer when the other organization experiences it as verbiage or even swearword. Once in a while, the management team digs the strategy of the box drawer to find out that the targets set for it have not been met. According to the dissertation, this does not have to be the case.