The context of brand content communication enhancing social media experience Lähettänyt globaladmin Ke, 02.11.2016 - 13.26 Lue lisää The context of brand content communication enhancing social media experience
Antecedents of Branded House Architecture in Brand Acquisition Lähettänyt globaladmin Ma, 31.10.2016 - 15.00 Lue lisää Antecedents of Branded House Architecture in Brand Acquisition
Acquisitions Entry Strategies in Africa: The Role of Institutions, Target-Specific Experience, and Host-Country Capabilities : The Case Acquisitions of Finnish Multinationals in Africa Lähettänyt globaladmin Ma, 24.10.2016 - 07.37 Lue lisää Acquisitions Entry Strategies in Africa: The Role of Institutions, Target-Specific Experience, and Host-Country Capabilities : The Case Acquisitions of Finnish Multinationals in Africa
National cultural dimensions, emerging market characteristics, and the subsidiary's willingness to transfer marketing knowledge to MNE HQs Lähettänyt globaladmin Ke, 19.10.2016 - 05.57 Lue lisää National cultural dimensions, emerging market characteristics, and the subsidiary's willingness to transfer marketing knowledge to MNE HQs
Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters Lähettänyt globaladmin Ke, 19.10.2016 - 05.42 Lue lisää Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters
Algal biorefinery for sustainable development and the challenges Lähettänyt globaladmin Ti, 18.10.2016 - 08.40 Lue lisää Algal biorefinery for sustainable development and the challenges
Innovation and experiential knowledge in firm exports : Applying the initial U-Model Lähettänyt globaladmin To, 06.10.2016 - 11.08 Lue lisää Innovation and experiential knowledge in firm exports : Applying the initial U-Model
Early internationalisation of new and small Indian firms: An exploratory study Lähettänyt globaladmin Ti, 04.10.2016 - 20.06 Lue lisää Early internationalisation of new and small Indian firms: An exploratory study
Host-society uncertainty and risk management in Nigeria : Nordic project marketers' sensemaking under examination Lähettänyt globaladmin Ti, 27.09.2016 - 09.07 Lue lisää Host-society uncertainty and risk management in Nigeria : Nordic project marketers' sensemaking under examination
Sometimes a celebrity holding a negative public image is the best product endorser Lähettänyt globaladmin Ti, 10.05.2016 - 09.18 Lue lisää Sometimes a celebrity holding a negative public image is the best product endorser
Disinvestments of foreign subsidiaries: Moderating factors on firm financial performance Lähettänyt globaladmin Ke, 04.05.2016 - 10.48 Lue lisää Disinvestments of foreign subsidiaries: Moderating factors on firm financial performance
Moderating factors and effects: Different perceptions of university researchers in Sweden Lähettänyt globaladmin Ke, 04.05.2016 - 10.41 Lue lisää Moderating factors and effects: Different perceptions of university researchers in Sweden
