Shah Shakeel
Esittely
Shah Rukh Shakeel works as an Assistant Professor (Tenure Track) in Sustainability Marketing, with a focus on Energy Business and Markets at the School of Marketing and Communication.
Drawing on interdisciplinary perspectives, Dr. Shakeel’s research explores how transformative marketing practices shape energy markets, drive business renewal, and accelerate societal transitions. His work particularly examines topics such as energy justice, technology adoption and diffusion, business model transformation, and the emerging roles of prosumers in energy systems, alongside citizen engagement and social acceptance in sustainability transitions.
Dr. Shakeel’s research closely aligns with the university’s strategic vision, emphasizing the intersection of business, energy, and society through energy transitions, sustainable business practices, governance, and societal impact. His work has appeared in top-tier scientific outlets.
Projects:
Dr. Shakeel has contributed to a wide range of projects in collaboration with local, national, and international academic and industrial partners. His responsibilities have encompassed both research and management activities, including leading research tasks and work packages, coordinating project deliverables, and overseeing project activities.
Ongoing projects:
2025–2028: ASAP—The Alliance for Socially Acceptable & Actionable Plants. Funder: Research Council of Finland
2023–2026: Best4Grid—Vehicle Battery Storage for Green Transport and Grid Stability in the Nordics. Funder: Nordforsk (Nordic Energy Solutions for the Green Transition)
2023–2025: NewHeatIntegrated—Highly Flexible and Modular PCM-Based Thermal Energy Storage System for Efficient Heating Applications in the Built Environment. Funder: CETPartnership
2022–2026: HOCLOOP—A circular-by-design environmentally friendly geothermal energy solution based on a horizontal closed loop. Funder: Horizon Europe
Completed projects:
2022–2024: DigiDecarbon – Digitally-Mediated Decarbon Communities in Energy Transition. Funder. Research Council of Finland
2019–2024: OpenInnoTrain – Open innovation and research translation in academia and industry. Funder: Horizon 2020 / MSCA- RISE
2019–2022: SolarX – Maximizing PV Integration Capacity in Energy and Power Systems. Funder: Business Finland
2019–2020: FLEXIMAR – Novel Marketplace for Energy Flexibility. Funder: Business Finland
2017–2023: IRIS Smart Cities – Integrated & Replicable Solutions for Co-Creation in Sustainable Cities. Funder: Horizon 2020
2017:PETs – Paths to Energy Transition. Funder. Foundation of Economic Education, Finland (LSR)