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Strategic Business Development

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Strateginen-liiketoiminnan-kehittaminen

About the research group

Advancing the practice and theory of strategy, the research group draws from the strategy and organization theory. The research program studies strategies, processes and practices within organizations, but also in networks and value systems. The research program conducts rigorous empirical studies, practical and collaborative company projects, and managerially relevant teaching in Strategic Business Development master program, and Executive MBA Programs.

The researchers of the SBD research group contribute to teaching in Strategic Business Development eductation:

Strategic Business Development Master Programme (EPAS accredited master programme)
Business Development (FIN), MSc of Science (Econ.)
D.Sc. in Economics (Management)
Bachelors degree in Management
Executive MBA Programme

To advance the theoretical developments in strategy, we draw from our firm-level collaborations, and collaborative research projects. During the past 20 years, we have conducted large number of research and company development projects. Typically, our work with companies involve strategy-related business development research. In times, we faciliate workshops, craft strategic analysis, analyze and develop customer and supplier relationships, and help companies to facilitate business development. In many occasion, our work is participative involving personnel at different organizational levels.

Doctoral students in Strategic Business Development are trained to develop scientific research but also to solve challenging business problems. All our professors, assistant professors and PhD students also work with companies as advisors, consultants and researchers.

Latest updates

Research projects

Project Duration Actors
Eco-innovation and business potential of circular economy in South Ostrobothnia - Strategic business development, Management
TKI Grow - Developing co-operation of RDI actors in the ecosystem of growth entrepreneurship - Strategic business development, Management

Publications

Publication year Publication Authors
2026 The digital-sustainability nexus: Business model innovation as the bridge from technology to environmental performance Gupta, Shivam; Modgil, Sachin; Parida, Vinit; Leoni, Luna; Ardolino, Marco
2026 The dual effects of digitalization on SMEs: export gains and learning losses Gomes, Emanuel; Lehman, David W.; Vendrell-Herrero, Ferran
2026 Trust in the Gray: A Qualitative Study of Trust and Repair in Gray Markets Shepherd, Dean A.; Parida, Vinit; Colquitt, Jason A.; Wincent, Joakim
2026 From connectivity to data ecosystems: a progression framework for IoT business models Toorajipour, Reza; Oghazi, Pejvak; Eaton, Ben
2026 Ecosystem-based framework for organized cybercrime Oghazi, Pejvak; Kordestani, Arash; Mostaghel, Rana
2026 AI Innovation in Sustainable Supply Chain Management: A PRISMA Systematic Review Benchis, Melisa Petra; Edgal, Elizabeth
2026 Pricing configurations in digital servitization: How industrial firms make digital services commercially viable Raja, Jawwad Z.; Golgeci, Ismail; Frandsen, Thomas; Parida, Vinit
2026 Structural holes and brokering in triadic supply networks in industrial digital service innovations Momeni, Beheshte; Kohtamäki, Marko
2026 Unveiling the hidden link between digital servitization and firm performance: A meta-analysis Bustinza, Oscar F.; Sabugo, Rodrigo Rabetino; Vendrell-Herrero, Ferran
2026 Green Procurement in Practice: How Buyer-Supplier Interaction Differs across Product Categories Edgal, Ezenwanyi Elizabeth; Holma, Anne-Maria; Taheriruh, Matin

Research group leader

Research group members

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Sari Kola

Research Director
School of Management / Strategic Management
Email
sari.kola [at] uwasa.fi
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Ville Laakso

Teacher
School of Management / Strategic Management
Email
ville.laakso [at] uwasa.fi
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Lan Liu profiilikuva

Lan Liu

Doctoral Researcher
School of Management / Strategic Management
Email
lan.liu [at] uwasa.fi
Telephone
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Johannes Määttä

Teacher
School of Management / Strategic Management
Email
johannes.maatta [at] uwasa.fi
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Md Mia

Abdullah Mia

Doctoral Researcher
School of Management / Strategic Management
Email
abdullah.mia [at] uwasa.fi
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Arooj Mohib profiilikuva

Arooj Mohib

Doctoral Researcher
School of Management / Strategic Management
Email
arooj.mohib [at] uwasa.fi
Telephone