Joni Salminen

Associate Professor (tenure track)

School of Marketing and Communication, Marketing
firstname.lastname@uwasa.fi
+358 29 449 8675
Wolffintie 34, 65200 Vaasa
Ankkuri 1. floor

Topics: User personas, human-computer interaction, AI in marketing, Quantitative UX

Methods: Mixed methods, experiments, user studies, eye-tracking, machine learning

Publications and expert tasks

ยป SoleCRIS Research Database