Kyösti Pennanen Research Director University of Vaasa / School of Marketing and Communication / Marketing Contact kyosti.pennanen [at] uwasa.fi +358294498713 Publications Publication year Publication Authors 2007 A Qualitative Analysis of Consumers' Perceptions of the Trustworthiness of e-Commerce Pennanen Kyösti; Paakki Minna-Kristiina 2006 How Consumers Build Trust in e-Commerce: Towards a Trust Formation Model Pennanen, Kyösti 2006 Consumer?s Trust Formation Process in e-Commerce: Development of a Theoretical Framework Pennanen Kyösti Pagination Previous page ‹‹ Page 5 Projects Sustain-a-bite (2024 - 2028) Reusify (2024 - 2026) STOPP (2024 - 2026) Sustainable and responsible food province (2023 - 2025)
