Kyösti Pennanen Research Director University of Vaasa / School of Marketing and Communication / Marketing Contact kyosti.pennanen [at] uwasa.fi +358294498713 Finland Publications Publication year Publication Authors 2009 Consumers' Initial e-Trust Building Process: Development of an Integrative Model and Research Propositions Pennanen Kyösti 2009 The Initial Stages of Consumer Trust Building in e-Commerce: a Study on Finnish Consumers Pennanen, Kyösti 2008 Consumers' Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis Pennanen Kyösti;Paakki Minna-Kristiina;Kaapu Taina 2007 Mass Customization and e-Tailing: Implications to Virtual Furniture Mass Customization Kaapu Taina;Pennanen Kyösti 2007 Trust, Risk, Privacy, and Security in e-Commerce Pennanen Kyösti;Kaapu Taina;Paakki Minna-Kristiina Pagination Previous page ‹‹ Page 4 Next page ›› Projects Scalable microbial protein ingredients for appealing nutritious foods (2026 - 2030) Circular systemic solutions for regenerative agriculture, local food systems, and reusable packaging in cities and regions (2026 - 2030) TEXMAT - AUTOMATED COLLECTION AND SORTING SOLUTION FOR CONSUMER TEXTILES (2025 - 2029) Sustain-a-bite (2024 - 2028) Reusify (2024 - 2026) STOPP (2024 - 2026) Sustainable and responsible food province (2023 - 2025)
