Joni Salminen

Associate Professor (tenure track)
University of Vaasa / School of Marketing and Communication / Marketing

Contact

joni.salminen [at] uwasa.fi
+358294498675
Ankkuri 1. krs

Introduction

Topics: User personas, human-computer interaction, AI in marketing, Quantitative UX

Methods: Mixed methods, experiments, user studies, eye-tracking, machine learning

Publications

Publication year Publication Authors
2023 The Choice of a Persona: An Analysis of Why Stakeholders Choose a Given Persona for a Design Task Salminen, Joni; Şengün, Sercan; Santos, João M.; Jung, Soon-gyo; Nielsen, Lene; Jansen, Bernard
2023 How Can Natural Language Processing and Generative AI Address Grand Challenges of Quantitative User Personas? Salminen, Joni; Jung, Soon-gyo; Almerekhi, Hind; Cambria, Erik; Jansen, Bernard
2023 How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Almerekhi, Hind; Jansen, Bernard J.
2023 Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data Jansen, Bernard J.; Aldous, Kholoud K.; Salminen, Joni; Almerekhi, Hind; Jung, Soon-gyo
2023 Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design Guan, Kathleen W.; Salminen, Joni; Jung, Soon-Gyo; Jansen, Bernard J.