Joni Salminen

Associate Professor (tenure track)
University of Vaasa / School of Marketing and Communication / Marketing

Contact

joni.salminen [at] uwasa.fi
+358294498675
Ankkuri 1. krs

Introduction

Topics: User personas, human-computer interaction, AI in marketing, Quantitative UX

Methods: Mixed methods, experiments, user studies, eye-tracking, machine learning

Publications

Publication year Publication Authors
2024 Politics on YouTube: Detecting Online Group Polarization Based on News Videos’ Comments Mall, Raghvendra; Nagpal, Mridul; Salminen, Joni; Almerekhi, Hind; Jung, Soon-gyo; Jansen, Bernard J.
2024 Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions Salminen, Joni; Liu, Chang; Pian, Wenjing; Chi, Jianxing; Häyhänen, Essi; Jansen, Bernard J.
2024 Picturing the fictitious person: An exploratory study on the effect of images on user perceptions of AI-generated personas Salminen, Joni; Santos, João M.; Jung, Soon-gyo; Jansen, Bernard J.
2023 Understanding Privacy Concerns in Mobile Health Applications: A Scenario-based Online Survey Tamime, Reham Al; Farooq, Ali; Salminen, Joni; Marmion, Vincent; Hall, Wendy
2023 Measuring Engagement Through Remote Interactions of Customers: Introducing METRIC Azem, Jinan Y.; Salminen, Joni; Jung, Soon-gyo; Jansen, Bernard J.