Joni Salminen

Associate Professor (tenure track)
University of Vaasa > School of Marketing and Communication > Marketing

Contact

joni.salminen [at] uwasa.fi
+358294498675
Ankkuri 1. krs

Introduction

Topics: User personas, human-computer interaction, AI in marketing, Quantitative UX

Methods: Mixed methods, experiments, user studies, eye-tracking, machine learning

Embed publications

Publication year Publication Authors
2025 How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? Salminen, Joni; Kaate, Ilkka; Olkkonen, Rami; Yang, Yanwu; Jung, Soon-Gyo; Jansen, Bernard J.
2025 How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? Salminen, Joni; Kaate, Ilkka; Olkkonen, Rami; Yang, Yanwu; Jung, Soon-Gyo; Jansen, Bernard J.
2025 Demographics do not matter?: Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Santos, João; Aldous, Kholoud; Häyhänen, Essi; Azem, Jinan; Jansen, Bernard J.
2025 Demographics do not matter?: Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Santos, João; Aldous, Kholoud; Häyhänen, Essi; Azem, Jinan; Jansen, Bernard J.
2025 Who should set the Standards? Analysing Censored Arabic Content on Facebook during the Palestine-Israel Conflict Magdy, Walid; Mubarak, Hamdy; Salminen, Joni