Erwan Mouazan

Postdoctoral Researcher

School of Marketing and Communication, Marketing
Wolffintie 34, 65200 Vaasa
Ankkuri 1. floor
Office Hours:
By appointment (0443666588)

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Erwan Mouazan, PhD in Business Administration, is  a post-doctoral researcher at the University of Vaasa, Finland. He has 19 years' experience in sustainability consultancy for public and private organizations. He combines practice with research focusing on circular business model innovation. Erwan has developed various capacity-building programmes around sustainability and circularity through different European Commission founded projects. He regularly lectures at Master's degree and MBA levels.


Erwan's research is situated in the fields of sustainability, business model innovation and business networks. His works has focused on exploring the challenges related to the transition to a circular economy from a business model innovation perspective. Currently, he's studying reusable packaging systems in FMCG sector,  focusing on the role of rapid experiments in circular business model innovation as well as circular ecosystem governance.


Twin Revolution (2022-2024)

4everPack - Circular business from reusable packaking for fast moving consumer goods (2021-2023)


Masters level

Marketing in Industry Disruptions


- Energy policy and renewable energy management

Visiting faculty member at Politecnico di Milano (Italy)

- Sustainable service design


Mouazan, E. (2019). Managing Circular Business Models: Essays on Customer Value Creation, Dynamic Capabilities and Value Networks in the Circular Economy.

Mouazan, E. (2019). Lectio praecursoria: Managing Circular Business Models: Essays on Customer Value Creation, Dynamic Capabilities and Value Networks in the Circular Economy. Kulutustutkimus. Nyt13(2), 66-70.

Conference papers

Mouazan E, 2017 A Typology of Customer Value Creation in Circular Business Models.  2nd International Conference on New Business Models , Graz, June 20-23, 2017

Mouazan E, 2019 A value network perspective on circular business models: lessons from five case studies Nordic Academy of Management 2019, in Vaasa 22-24 august 2019

Mouazan, E 2019 An integrated circular business model typology based on consolidated circular economy principles  In Proceedings of the 19thEuropean Roundtable for Sustainable Consumption and Production (ERSCP 2019) Institute for Sustainability Science and Technology, Universitat Politècnica de Catalunya, Barcelona, 15-18 October 2019

Ortega Gras, J.J.; Garrido Lova, J.; Muñoz Puche, A.; Mouazan, E.; Gómez Gómez, M.V.; Rodriguez Fuentes, J.; Rajala, A.Joint Curriculum Design on Circular Economy Practices Within the Furniture Industry for a Vocational Education Training. InProceedings of the 15th International Technology, Education and Development Conference, Online Conference, 8–9 March 2021;pp. 1227–1237

Martínez, R. O., Souto, R., Sivevska, N., & Mouazan, E. (2021). E-LEARNING PLATFORM OF ECO-DESIGN IN TEXTILE AND FASHION SECTORS TOWARDS A CIRCULAR TEXTILE. In The International Scientific Conference eLearning and Software for Education (Vol. 3, pp. 72-79). " Carol I" National Defence University.

Mouazan, E. (2016). Understanding circular business models: drivers, obstacles and conditions towards a successful transition.

Non reviewed publications

Lingås, D. B., & Mouazan, E. (2022). Community of Practice. REFLOW Project. REFLOW Deliverable Vol. WP6: Capacity Building and Knowledge Transfer No. D6.2

Martelloni, L., Juarez, M., Bourdon, S., Jusic, I., Mouazan, E., Niaros, V., Diez, T., Muñoz, P., & Ahmed, Z. (2019). The REFLOW Handbook. REFLOW Project. Deliverables from the REFLOW Project Vol. WP4: Governance and Urban Strategies on Circular Economy No. D4.1

Van Den Abeele, P., Ansenne, A. S., Jégou, F., Gouache, C., Lois, M., Mouazan, E., ... & Payen, L. (2014). TRANSITIONING TO FUNCTIONAL ECONOMY AND PRODUCTSERVICE SYSTEMS IN AN URBAN CONTEXT. Public report.

Jégou, F., Gouache, C., Mouazan, E., Ansenne, A. S., Libermann, J., & Abeele, P. (2013). PSS Toolkit–Development of innovative business models for product-service systems in an urban context of sustainable transition. IBGEBIM, Brussels, Belgium.

Joachain, H., Hudon, M., Mouazan, E., Charouk, J., & Lietaer, B. (2009). Etude sur les expériences de systèmes visant à encourager des comportements spécifiques au moyen de monnaies complémentaires. Report for Brussels Environment, 61pp.

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Publications and expert tasks

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