Marko Kohtamäki

Marko Kohtamäki is a Professor of Strategy, Board Member, Strategic Advisor, and Head of the Strategic Business Development Performance Unit at the University of Vaasa, as well as a Visiting Professor at Luleå University of Technology. Marko works at the intersection of strategy, transformation, and service‑driven value creation. His expertise spans servitization, strategy work and implementation, sustainable product–service systems (SPSS), strategy processes, and organizational change—with a strong emphasis on helping companies turn strategic intent into concrete business impact. With a career built around close collaboration with industry, Prof. Kohtamäki is known for co‑developing strategic capabilities with companies and public organizations through research partnerships, executive development initiatives, and strategic advisory work. 

He also leads one of Finland’s strongest capability‑building platforms for strategic talent—the EPAS‑accredited Strategic Business Development Master’s program, which trains the next generation of strategic business developers.

Scientifically, he is recognized among the top 2% most impactful researchers globally in business administration, with over 13,000 citations and more than 100 peer‑reviewed journal articles. As a strategic thinker and facilitator, he focuses on creating clear strategic frames, supporting companies in navigating renewal, digitalization, and business model transformation. He leads the Strategic Business Development Performance Unit, a 25‑person team including tenure track professors, post‑doctoral scholars, and project researchers advancing strategy and innovation research.

Prof. Kohtamäki’s industry engagement extends to board memberships and advisory roles, and has included board positions at the University of Vaasa, Lapua-Ketjut, Boardman LJT, Kind Company, and Ravera, among others. His work centers on helping organizations build clarity and common thinking around strategy, strengthen strategy execution, and accelerate growth.