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News articles

Article type
Uutisen oletuskuva
News 16.11.2017
Technology companies are increasingly trying to grow their revenues by creating value to customers through services. In practice, however, customer and company views on value and its creation do not always meet. This is shown in the international marketing dissertation by Tiina Leposky, where the author studies the service transition of a Finnish multinational enterprise.
Uutisen oletuskuva
News 11.09.2017
According to Tuomas Huikkola’s doctoral thesis “Escaping the commoditization trap by going downstream: How does a manufacturer manage its capabilities to create wealth from solutions?” the service business has been viewed whether as a goldmine or a lifeguard for the western technology companies in the era of product commoditization. The dissertation consists of four empirical articles. Qualitative comparative case study method has been applied in the articles. Several Finnish technology companies that have pursued successful servitization strategies have been studied in the thesis.
Uutisen oletuskuva
News 04.09.2017
Not so long ago, veganism was considered suitable only for extreme animal rights activists and hippies. Now, veganism is considered trendy and healthy. A few years earlier, sustainable consumption had experienced a similar transformation. This raises the question, what is the reason for such changes in the public imagination?
Uutisen oletuskuva
News 22.08.2017
According to a new doctoral study from the University of Vaasa,to succeed in the market, company’s competitive priority must be in line with its strategy and operations, especially when the business environment is turbulent – if not, the company might fail and lose its position in the market.