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Phuong Dang

headshot of Thu Dang
Doctoral Student
University of Vaasa / School of Management / Strategic Management
Strategic business development

Contact

Finland

Introduction

Phuong (Tracy) Dang is a Doctoral Student in the Strategic Business Development (SBD) research group at the School of Management, University of Vaasa, Finland. Her research is situated within the legitimacy-as-a-perception theoretical lens, focusing on individual perceptions and emerging technology adoption in strategy and entrepreneurship areas.

Phuong was recently awarded her Master's degree in Business Development and Internationalisation by Umeå University (Sweden) in June 2026. She also obtained her first Master's degree in Accounting, with a concentration on Audit, at the Northeastern University (USA) in December 2021. Prior to that, she got her Bachelor's degree in Business Administration, majoring in Accounting and Finance, at the University of New Hampshire (USA) in May 2021.

Fields of expertise

Business Development and Internationalisation

Research

Her recent research examines how social actors perceive the legitimacy around novel and contested phenomena. In particular, she has studied about cryptocurrency adoption in a developing-country context, as well as how migrant entrepreneurs establish legitimacy within their host-country environments.

Grounded in sociological perspectives on legitimacy, her research explores the social influences on the adoption decisions of emerging technologies. Methodologically, her research primarily employs qualitative approaches, including inductive content analysis and the Gioia's methodology. 

Her research activities can be found in her scholar profile at UVA SoleCRIS; Google Scholar; ORCID.

Teaching

From February 2023 to July 2024, she served as a Teaching Assistant at the VinUniversity (Vietnam), supporting courses in Agile Innovation and Entrepreneurship as well as in Introductory to Financial and Managerial Accounting and Entrepreneurial Finance. In this role, she contributed to teaching activities, student mentoring, assignment assessment, and classroom administrative tasks. Also, she supported senior faculty members in supervising internship students and in communicating with representatives of corporations and start-up firms, at which students were employed.