Pejvak Sorayaie Oghazi Visiting Professor University of Vaasa / School of Management / Strategic Management Contact pejvak.oghazi [at] uwasa.fi Finland Links SoleCRIS Publications Publication year Publication Authors 2026 Does Fit Always Fit? The Paradox of Brand–Cause Misfit and Authenticity Papadopoulou, Christina; Hultman, Magnus; Oghazi, Pejvak 2026 Digital business models and their implications for sustainability: A typology, industry examples, and paths for future research Oghazi, Pejvak; Palmié, Maximilian; Mostaghel, Rana; Miehé, Lucas 2026 Diversity in Femvertising: An Experimental Investigation Papadopoulou, Christina; Hultman, Magnus; Oghazi, Pejvak