Kyösti Pennanen Research Director University of Vaasa / School of Marketing and Communication / Marketing Contact kyosti.pennanen [at] uwasa.fi +358294498713 Publications Publication year Publication Authors 2007 A Qualitative Exploration of a Consumer's Value-Based e-Trust Building Process: A Framework Development Pennanen Kyösti;Tiainen Tarja;Luomala Harri 2006 Consumer?s Trust Formation Process in e-Commerce: Development of a Theoretical Framework Pennanen Kyösti 2006 How Consumers Build Trust in e-Commerce: Towards a Trust Formation Model Pennanen, Kyösti Pagination Previous page ‹‹ Page 5 Projects Sustain-a-bite (2024 - 2028) STOPP (2024 - 2026) Sustainable and responsible food province (2023 - 2025)
