Kyösti Pennanen

Kyösti Pennanen
Research Director
University of Vaasa / School of Marketing and Communication / Marketing

Contact

kyosti.pennanen [at] uwasa.fi
+358294498713

Publications

Publication year Publication Authors
2022 A taste of things to come : Effect of temporal order of information and product experience on evaluation of healthy and sustainable plant-based products Banovic, Marija; Arvola, Anne; Pennanen, Kyösti; Duta, Denisa E.; Sveinsdóttir, Kolbrún; Sozer, Nesli; Grunert, Klaus G.
2011 Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers Pennanen, Kyösti; Luomala, Harri T.; Solovjova, Julia
2009 Millainen on pietarilainen kuluttaja? Ruoan valintamotiivi- ja elämystyylipohjaisten kohderyhmien tunnistaminen ja vertailu Pennanen Kyösti; Luomala Harri T.
2009 Consumers' Initial e-Trust Building Process: Development of an Integrative Model and Research Propositions Pennanen Kyösti
2009 The Initial Stages of Consumer Trust Building in e-Commerce: a Study on Finnish Consumers Pennanen, Kyösti

Projects