Hanna Leipämaa-Leskinen

Current positions:

Member of the board of Kulutustutkimuksen seura

Co-editor in chief Kulutustutkimus.Nyt

Debuty member of the board of the School of Marketing and Communication

Teaching:

Cultural perspective on consumer marketing

Project course:Digital marketing communication

Masters' thesis supervising

Sustainable-driven consumer marketing in food business (the course is part of Sustainable Food Marketing module that is organized together with Ruralia-Institute and University of Helsinki)

Visiting lectures

Research profile:

My research is situated in the fields of consumer research (Consumer Culture Theory) and marketing. Currently, I am studying the organization of local food systems, spatio-temporality of consumption and practices of sustainable consumption. If you are interested in doctoral studies, you can contact me in regards to topics related to sustainable consumption (food and fashion), spaces of consumption or consumption communities.

Research projects:

Organizing REKO Local Food Network, 1.8.2023-31.12.2026, Östersjöstiftelsen, https://organizingreko.com/

Me, My Health and My Food, 1.4.2022-31.12.2023, Business Finland

Selected publications:

Researchgate

• Leipämaa-Leskinen, Hanna, Henna Syrjälä, Minna-Maarit Jaskari & Hannele Kauppinen-Räisänen (2024). Space in movement: The pluritemporal (re)production of saunascapes. Marketing Theory, onlinefirst. https://doi.org/10.1177/14705931241279263

• Leipämaa-Leskinen, Hanna, Elina Närvänen & Hannu Makkonen (2024). Self-regulating a collaborative engagement platform: Case REKO. In Understanding Collborative Consumption, Eds. Pia Albinsson et al. pp. 54-66. UK: Edward Elgar Publishing.

• Leipämaa-Leskinen, Hanna, Elina Närvänen & Hannu Makkonen (2022). The rise of collaborative engagement platforms. European Journal of Marketing, 56(13): 26-49. https://doi.org/10.1108/EJM-11-2020-0798

• Leipämaa-Leskinen, Hanna (2021). Practicing Mundane Consumer Resistance in the REKO Local Food System. Qualitative Market Research, 24(3); 341-357. https://doi.org/10.1108/QMR-06-2020-0073

• Leipämaa-Leskinen, Hanna, Henna  Syrjälä, Hannele Kauppinen-Räisänen & Minna-Maarit Jaskari (2020). Saunascape in the Nexus of Socio-Material Sauna Bathing Practices. In G. Patsiaouras, J. Fitchett and AJ Earley (Eds.), Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries, pp. 147-149. Leicester, United Kingdom.

• Alhonnoro, Lotta, Hanna Leipämaa-Leskinen & Henna Syrjälä (2020). Distributed agency in food waste: A focus on non-human actors in retail setting. In: Närvänen Elina et al. (Eds.) Food waste management: Solving the wicked problem, pp. 141-167. Palgrave Macmillan.

• Syrjälä, Henna & Hanna Leipämaa-Leskinen (2018). Seved Deadly Sins in Consumption (eds). Cheltenham, UK: Edward Elgar Publishing Limited. https://www.e-elgar.com/shop/seven-deadly-sins-in-consumption

• Turunen, Linda Lisa Maria, Hanna Leipämaa-Leskinen & Jenniina Sihvonen (2018). Restructuring Secondhand Fashion from the Consumption Perspective. In Vintage Luxury Fashion (pp. 11-27). Palgrave Macmillan, Cham.

• Syrjälä, Henna, Minna-Maarit Jaskari & Hanna Leipämaa-Leskinen (2016). Object agency of a living/non-living entity: Illustrations from a case of horse/horsemeat. Research in Consumer Behavior: Consumer Culture Theory, co-edited by Russell Belk et al., Vol 18, pp. 65-91.

Selected for publication in an edited volume of the best papers from the 2016 Consumer Culture Theory Conference.

• Leipämaa-Leskinen, Hanna, Henna Syrjälä & Pirjo Laaksonen (2016). Conceptualizing non-voluntary anti-consumption: a practice-based study on market resistance in poor circumstances. Journal of Consumer Culture, 16(1), 255-278. In media: HS, Yle

• Syrjälä, Henna, Hanna Leipämaa-Leskinen & Pirjo Laaksonen (2015). Social needs in Finnish young adults' mundane consumption. Young Consumers 16(3), 301–315.

• Turunen, Linda Lisa Maria & Hanna Leipämaa-Leskinen (2015). Pre-loved luxury: identifying the meanings of second-hand luxury possessions. Journal of Product and Brand Management, 24(1), 57-65.

• Syrjälä, Henna, Hanna Leipämaa-Leskinen & Pirjo Laaksonen (2014). Money talks: Reproducing deprivation and empowerment in poverty through discursive practices. Research in Consumer Behavior: Consumer Culture Theory. Edited by Russel Belk, John Schouten and Diane Martin.

Selected for publication in an edited volume of the best papers from the 2014 Consumer Culture Theory Conference.

Publications and expert tasks