Hanna Leipämaa-Leskinen

Current positions:

Member of the board of Kulutustutkimuksen seura

Co-editor in chief Kulutustutkimus.Nyt

Debuty member of the board of the School of Marketing and Communication

Teaching:

Consumption Cultures in Strategic Marketing Management

Academic Research Skills in Marketing

Master's thesis supervising

Sustainable-driven consumer marketing in food business (the course is part of Sustainable Food Marketing module that is organized together with Ruralia-Institute and University of Helsinki)

Visiting lectures

Research profile:

My research is situated in the fields of consumer research (Consumer Culture Theory) and marketing. Currently, I am studying the organization of local food systems, spatio-temporality of consumption and practices of sustainable consumption. If you are interested in doctoral studies, you can contact me in regards to topics related to sustainable consumption (food and fashion), spaces of consumption or consumption communities.

Research projects:

Misleading Consumers, 1.9.2025-31.8.2029, Research Council of Finland

Organizing REKO Local Food Network, 1.8.2023-31.12.2026, Östersjöstiftelsen, https://organizingreko.com/

Me, My Health and My Food, 1.4.2022-31.12.2023, Business Finland

Selected publications:

Researchgate

Visit my GoogleScholar profile to find updated publications

• Syrjälä, H., Ruiz, C. D., Leipämaa-Leskinen, H., & Luomala, H. T. (2025). From consumers to consumption: The socio-technical assemblage of the persona in market segmentation. Journal of business research, 194, 115387.

• Leipämaa-Leskinen, Hanna, Henna Syrjälä, Minna-Maarit Jaskari & Hannele Kauppinen-Räisänen (2024). Space in movement: The pluritemporal (re)production of saunascapes. Marketing Theory, onlinefirst. https://doi.org/10.1177/14705931241279263

• Leipämaa-Leskinen, Hanna, Elina Närvänen & Hannu Makkonen (2024). Self-regulating a collaborative engagement platform: Case REKO. In Understanding Collborative Consumption, Eds. Pia Albinsson et al. pp. 54-66. UK: Edward Elgar Publishing.

• Leipämaa-Leskinen, Hanna, Elina Närvänen & Hannu Makkonen (2022). The rise of collaborative engagement platforms. European Journal of Marketing, 56(13): 26-49. https://doi.org/10.1108/EJM-11-2020-0798

• Leipämaa-Leskinen, Hanna (2021). Practicing Mundane Consumer Resistance in the REKO Local Food System. Qualitative Market Research, 24(3); 341-357. https://doi.org/10.1108/QMR-06-2020-0073

• Syrjälä, Henna & Hanna Leipämaa-Leskinen (2018). Seved Deadly Sins in Consumption (eds). Cheltenham, UK: Edward Elgar Publishing Limited. https://www.e-elgar.com/shop/seven-deadly-sins-in-consumption

• Turunen, Linda Lisa Maria, Hanna Leipämaa-Leskinen & Jenniina Sihvonen (2018). Restructuring Secondhand Fashion from the Consumption Perspective. In Vintage Luxury Fashion (pp. 11-27). Palgrave Macmillan, Cham.

• Leipämaa-Leskinen, Hanna, Henna Syrjälä & Pirjo Laaksonen (2016). Conceptualizing non-voluntary anti-consumption: a practice-based study on market resistance in poor circumstances. Journal of Consumer Culture, 16(1), 255-278. In media: HS, Yle

• Turunen, Linda Lisa Maria & Hanna Leipämaa-Leskinen (2015). Pre-loved luxury: identifying the meanings of second-hand luxury possessions. Journal of Product and Brand Management, 24(1), 57-65.

• Syrjälä, Henna, Hanna Leipämaa-Leskinen & Pirjo Laaksonen (2014). Money talks: Reproducing deprivation and empowerment in poverty through discursive practices. Research in Consumer Behavior: Consumer Culture Theory. Edited by Russel Belk, John Schouten and Diane Martin.

Publications and expert tasks