According to Ari Sivula’s doctoral thesis at the University of Vaasa "Generic Crowdsourcing Model for Holistic Innovation Management" organizations should be more customer focused in innovation production.
Companies generally strive to produce innovations which do not necessarily have a wide range of demand in the markets. These innovations can be really expensive for companies, says Sivula.
Crowdsourcing is one of the best models to bring customers and other stakeholders into innovation development which can be, for instance, new products and services.
Companies generally strive to produce innovations which do not necessarily have a wide range of demand in the markets. These innovations can be really expensive for companies, says Sivula.
Crowdsourcing is one of the best models to bring customers and other stakeholders into innovation development which can be, for instance, new products and services.