Hannele Kauppinen-Räisänen

University Lecturer

School of Marketing and Communication
+358 29 449 8203
Wolffintie 34, 65200 Vaasa
Tervahovi A338

vCard icon Download my contact information in vCard format.

TEACHING 2020-2021:

MARK2011 Bachelor Thesis 10 sp

MARK2032 Brand management 5 sp

MARK2033 Strategic marketing management 6 sp

MARK2044 Marketing communication 6 sp

MARK3990 Pro gradu -thesis 30 sp


Univaasa Research group: Consumer research and customer value

Univaasa Research group, mm. University of Angers, International University of Monaco, Hanken School of Economics

Research project co-operation: ANR CRI-KEE (2020-2022) (PL Gaelle Panthin-Sohier/University of Angers)

Research visits: International University of Monaco 2019; 2018; University of Angers 2017

Research profiles: ResearchgateGoogle ScholarSolecris

Taishoff, M., Mühlbacher, H., Kauppinen-Räisänen, H. 2022. Building and sustaining resilient luxury service ecosystems for destinations. Journal of Business Research.

Cristini, H., Kauppinen-Räisänen, H. 2022. Social marketing ? how can it be used to limit the (in)visible consumption violence in migrant crisis. Academy of Marketing Studies Journal, 26(2S), 1-11.

Katajamäki, H. Enell-Nilsson, M., Kauppinen-Räisänen, H., Kääntä, L. & Salovaara, H.,2021. Workplace Communication IV, Vakki Publications, 13.

Leipämaa-Leskinen, H., Syrjälä, H., Kauppinen-Räisänen, H., Jaskari, M.-M. 2021. Saunascape in the Nexus of Socio-Material Sauna Bathing Practices. In G. Patsiaouras, J. Fitchett and AJ Earley (Eds.), Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries. United Kingdom.

Hirsto, H., Enell-Nilsson, M., Kauppinen-Räisänen, H. & Keng, N.,2020. Workplace Communication III, 2. Vakki Publications, 12.

Björk, P., & Kauppinen-Räisänen, H. 2020. Exploring barriers to scholarly knowledge use in organisational decision-making. Vakki Publications, 12.

Cristini, H., & Kauppinen-Räisänen, H. (2020). Managing the transformation of the global commons into luxuries for all. Journal of Business Research.

Syrjälä, H., Kauppinen-Räisänen, H., Luomala, H.T., Joelsson, T.N., Könnölä, K., & T. Mäkilä. (2020). Gamified package: Extending value of brand engagement. Journal of Business Research.

Kauppinen-Räisänen, H., Mühlbacher, H., & Taishoff, M. (2020). Exploring the luxurious shopping experiences. Journal of Retailing and Consumer Services.

Kauppinen-Räisänen, H., van der Merwe, D., Bosman, L. (2020). Global brand packaging with a local touch or localizing global brand packaging? International Review of Retail, Distribution and Consumer Research.

Björk P. & H. Kauppinen-Räisänen. (2019). Destination foodscape: A stage for travelers' food experience. Tourism Management, 71 (April), 466-465.

Kauppinen-Räisänen, H., Koskull, v. C., Gummerus, J. and Cristini, H. (2019). The new wave of luxury: The meaning and value of luxury to the contemporary consumer. International Journal of Qualitative Market Research. 22(3).

Radic, A., Björk P. and Kauppinen-Räisänen, H. (2019). Cruise holidays - How on-board service quality affects passengers' behaviour. Tourism in Marine Environments, 14(1).

Kaupinen-Räisänen, H. and Jauffret, M-N (2018). Using colour semiotics to explore colour meanings. Qualitative Market Research: An International Journal, 21(1), 101-117.

Kauppinen-Räisänen, H., Björk, B., Lönnström, A. and Jauffret, M-N. (2018). How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper. Journal of Business Research, 84(March), 72-81.

Björk P. and Kauppinen-Räisänen, H. (2017). A destination's gastronomy as a means for holiday well-being. British Food Journal, 119(7), 1578-1591.

Cristini, H., Kauppinen-Räisänen, H., Barthod-Prothade, M and Woodside, A. (2017). Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations. Journal of Business Research, 70, 101-107.

Björk P. and Kauppinen-Räisänen, H. (2017). Interested in eating and drinking? How food affects travel satisfaction and the overall holiday experience. Scandinavian Journal of Tourism and Hospitality, 17(1), 9-21.


Björk, P, Kauppinen-Räisänen, H. (2020). Travellers' experiences gained through absorption and immersion in destinations' food events. In A. Steffen and S. Doppler. (eds). Consumer Science and Strategic Marketing: Case Studies on Food Experiences: Insights for Marketing, Retail and Event. Elsevier. In press.

Kauppinen-Räisänen, H., Cristini, H., Jauffret, M-N. (2019). The pursuit of silence of contemporary travelers. In. M. Volgger and. Pfister (eds). Advances in Culture, Tourism and Hospitality Research: The Tourism Atmospheric Turn: Environmental, place, and process impacts on marketing and customer behavior. Emerald. 16, pp. 15.

Sääksjärvi, M., Hellen, K. and Kauppinen-Räisänen, H. (2018). Envy: Narcissistic human traits in predicting benign and malicious envy. In H. Syrjälä and H. Leipämaa-Leskinen (eds). Seven Deadly Sins in Consumption. Edward Elgar Publishing.