| 2009 |
Standardization vs. adaptation of the marketing mix strategy in SME exports |
Larimo Jorma;Kontkanen Minnie |
| 2008 |
Multidimensional Nature of Experience and Perceived Uncertainty and their Role in Operation Mode Choice. A Case of Finnish Firms in Asia. |
Kontkanen;Minnie |
| 2008 |
PK-vientiyritysten markkinointistrategian standardisointi vs. sopeuttaminen |
Kontkanen Minnie;Larimo Jorma |
| 2008 |
Standardization vs. adaptation of the marketing mix strategy in SME exports |
Larimo Jorma;Kontkanen Minnie |
| 2007 |
The role of experience and perceived uncertainty in operetion mode choise - Case of Finnish firms in Asia |
Kontkanen Minnie |
