| 2014 |
Contributions to International Business : Essays in Honour of Professor Jorma Larimo |
Martti Laaksonen; Ahmad Arslan; Minnie Kontkanen (Eds.) |
| 2013 |
Marketing strategy adaptation and export performance relationship in SME exports - moderating effects of situational factors |
Kontkanen, Minnie; Larimo, Jorma; Dimitratos, Pavlos; Hagen, Birgit; Zucchella, Antonella |
| 2010 |
Implications of entry mode choice -Efficiency or not? |
Kontkanen Minnie |
| 2010 |
Standardization vs. adaptation of marketing mix strategy in SME exports |
Larimo Jorma ; Kontkanen Minnie |
| 2010 |
Moderators of marketing strategy adaptation and export performance relationship in SME exports |
Larimo Jorma ; Kontkanen Minnie |
