| 2016 |
Value Paradox in International Print Advertising: Insights from Culturally similar Countries |
Salman, S.; Larimo, J.; Konkatanen, M.; Vincze, Z.; Biedenbach, G.; Ummik, K.; Kuusik, A. |
| 2016 |
The context of brand content communication enhancing social media experience |
Chwialkowska, Agnieszka; Kontkanen, MInnie |
| 2016 |
Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters |
Leposky, Tiina; Arslan, Ahmad; Kontkanen, Minnie |
| 2016 |
National cultural dimensions, emerging market characteristics, and the subsidiary's willingness to transfer marketing knowledge to MNE HQs |
Arslan, Ahmad; Leposky, Tiina; Kontkanen, Minnie |
| 2014 |
Foreign Operation Mode Selection and Diversity: Extending Current Theories with Learning Advantage of Newness and Firm-Level Analysis |
Kontkanen, Minnie; Gabrielsson, Mika ; Gabrielsson, Peter |
