The public examination of M.Sc. Outi Lundahl´s doctoral dissertation “From a Moral Consumption Ethos to an Apolitical Consumption Trend: The Role of Media and Celebrities in Structuring the Rise of Veganism” will be held on Friday 8 September at 12 o´clock in auditorium Kurten (C203, Tervahovi). The field of dissertation is marketing.

Professor Johanna Moisander (Aalto University, School of Business) will act as opponent and Professor Harri Luomala as custos. The examination will be held in English.

Public display (“nailing”) will be held on Tuesday 29 August (Tervahovi). After that the dissertation is available online: