Tiia Alkkiomäki Doctoral Researcher University of Vaasa / School of Marketing and Communication / Marketing Contact tiia.alkkiomaki [at] uwasa.fi Torni 2. krs Publications Publication year Publication Authors 2024 Critical discourse analysis of fast fashion companies' legitimation strategies on Instagram Alkkiomäki, Tiia; Syrjälä, Henna; Leipämaa-Leskinen, Hanna; Ellonen, Elina Projects Misleading Consumers (2025 - 2029)