Roosa-Maaria Malila
Väitöskirjatutkija
Markkinoinnin ja viestinnän yksikkö, Markkinointi
etunimi.sukunimi@uwasa.fi
029 449 8510
RESEARCH PROJECTS
- EXPRO, 1.6.2020-31.12.2022, Business Finland
TEACHING
Bachelor's level:
- Sustainable development and ethics in business, Spring 2024
RECENT PUBLICATIONS
- Pennanen, K., Malila, R. M., & Luomala, H. T. (2024). Is it me or others who matter? The interplay between consumer values vis-à-vis status and affiliation motives as shapers of meat alternative interest. Appetite, 192, 107114.
- Kymäläinen, T., Seisto, A., & Malila, R. (2021). Generation Z food waste, diet and consumption habits: A Finnish social design study with future consumers. Sustainability, 13(4), 2124.
MORE OF MY PUBLICATIONS