Klaus G Grunert
Klaus G. Grunert
Klaus G. Grunert is part time professor in Marketing at the University of Vaasa. His permanent position is professor at the Department of Management and director of the MAPP Centre at the Åårhus School of Business and Social Sciences in Denmark. Professor Grunert's research areas include Food and agribusiness marketing, Consumer behavior, Market research methods, Marketing strategy, Competitor analysis and Innovation & product development.
Link to professor Grunert's profile at Aarhus university: https://pure.au.dk/portal/en/persons/klaus-g-grunert(cc803c54-17ba-49b0-a36c-85764eec9c50).html